| | |
QUAL TECH DAYS 2026
July 21-23 | 3 hours/day | 11:00 AM–2:00 PM ET | Virtual
OPEN TO ALL
Are you navigating the new era of qualitative research, thinking through AI changes, practicing new approaches, or shaping strategy for what's ahead? We want to hear from you. QRCA invites proposals for Qual Tech Days 2026: New Era, Bigger Questions, a 3 day virtual conference exploring how qualitative research is evolving in the AI era. This year's theme is intentionally broad: with AI, essentially everything is new.
| | | | |
Qcast: Monthly QRCA Webinar Series
GEN ALPHA: WHO ARE THEY? WHAT WILL THEY DO DIFFERENTLY? WHY IT MATTERS.
May 13, 2026 | 12:00-1:00 PM ET
OPEN TO ALL
PAM GOLDFARB LISS, PRESIDENT/BIG BRAIN, LITBRAINS-IGNITING IDEAS!
In this Qcast, Pam will introduce you to what matters to Gen Alpha and explore what marketers--and most importantly qualitative research--should consider as this very important cohort grows into adulthood.
| | | REPORTING & ANALYSIS SIG RELAUNCH! |
MEMBERS ONLY
Please join us for a meeting to officially relaunch the Reporting & Analysis SIG on Wednesday, May 6th.
| |
MEMBERS ONLY
New to QRCA? Join us for a live, informal chat designed just for new members.
| | QUALLY TALK: USING MCDA (MULTI-CRITERIA DECISION ANALYSIS) IN A QUALITATIVE SETTING |
MEMBERS ONLY
Join us for the next Qually Talk where we will explore a fascinating analytical framework.
| | NAVIGATING CHALLENGES TO PROPEL FORWARD: A HEARTLAND CHAPTER EVENT | |
MEMBERS ONLY
When running into challenges -- big or small, personal or professional -- it can be hard to know what your first steps should be.
|
| AI CAN ANALYZE - CAN IT MODERATE TOO? |
MEMBERS ONLY
Explore the evolving role of AI in healthcare research as we put AI to the test.
| | BIZDEV MASTERMIND MEETING | |
MEMBERS ONLY
Are you a qualitative researcher looking to take your business to the next level? Join our exclusive Mastermind Group and connect with like-minded professionals.
|
| |
ARTICLES & FEATURES
The latest from QRCA VIEWS Magazine and our members
| | | | | |
GLOBAL RESEARCH
FROM SKIN TO SELF: BEAUTY BEYOND GENDER
Massimo Cealti & Stefania Gogna
| Globally, genderless beauty and semiotic design are reshaping the cultural meaning of skincare. Moving beyond traditional gendered marketing, it reveals how emerging visual codes, materials, and color systems invite consumers to express identity with greater fluidity and authenticity. Discover how semiotics, shifting aesthetics, and Gen Z and Gen Alpha are driving a more fluid, expressive, and value-driven beauty landscape. | | | Member Spotlight | QRCA spotlights our members once a month! | | Each month, we’ll feature one member in the QRCA newsletter (it goes out broadly to about 8,000 members and beyond), so it’s a great way to raise your visibility, connect with peers, and be part of what makes this community so valuable. Would love to see a mix of voices in here, new faces, familiar names, and everything in between. Want to be featured in the QRCA Member Spotlight? Add your information here. | | | |
Jessica Kurth
President, Project Manager, Analyst, Secondary Researcher, Problem-Solver, Coffee Brewer
@KurthWise Solutions LLC
____________________________________________
EXPERTISE: Project Management & Data Analysis
LOCATION: Minneapolis, MN
EMAIL: kurth.jessica.a@gmail.com
LINKEDIN: linkedin.com/in/jessica-kurth
____________________________________________
| |
| About Jessica: As a freelance project manager and analyst, Jessica untangles the logistics and dives into the data so the researchers can focus on… research! Jessica’s career in research and insights began in retail strategy and analytics. Jessica’s prides herself on turning the chaos into calm and bringing peace of mind to busy researchers. She holds an MBA from the University of Minnesota, Curtis L. Carlson School of Management. Jessica is also active in QRCA as a co-chair of the Field SIG. | |
|
You can do hard things. Yes — YOU who is reading this!
— Jessica's Personal Mantra
| | |
MORE FROM JESSICA
BEST THINGS ABOUT BEING A QRCA MEMBER
I am a solo-preneur, so for me QRCA members are like my co-workers.
WHAT WOULD YOU SAY TO SOMEONE CONSIDERING JOINING QRCA?
Do it. We want you. And we're nice people! Come hang out with us.
FUN FACT
I have been swimming with multiple marine animals. The best was a baby manatee who wanted me to scratch its belly.
| Want to be a highlighted member? Fill out our form. | | | | |
Congratulations to the following new Thought Leaders:
- Lisa Horwich - 3 Stars
- Susan Saurage-Altenloh - 3 Stars
- Laura Quinn - 2 Stars
| |
FEATURED SPONSORS
Recognizing the organizations that support our community
| | |
Thanks to the generous support of Zintro, five qualitative professionals were able to attend the 2026 QRCA Annual Conference in San Antonio. The Zintro Qualitative Trailblazer Grant fully funded the registrations of our five winners, opening the door to learning, connection, and inspiration that might not otherwise have been possible for them.
As grant recipient Srishti Mathur shared: “I walked away with practical advice, to ensure that any AI-enabled acceleration to the work we do as researchers is implemented responsibly. A Texas-sized THANK YOU to Zintro and QRCA for making all this learning and sharing possible!”
Zintro provides affordably sourced experts and industry participants for market research, diligence, and project work—handling everything from recruiting and screening to scheduling, transcription, and payment. Their support of the Trailblazer Grant reflects a strong commitment to investing in the future of qualitative research.
| | | | |
