September 25, 2025

Have you heard of The Rainbow Rule?


I first heard about it at 1:26pm on October 30, 2024. I was running one of my Training Talk Shows when Larry Dansinger dropped into the chat: “The Rainbow Rule: Do unto others as they would have done unto them.” It took me a few, but I figured out how it’s different from The Golden Rule, which is: Do unto others as you would have them do unto you. And I have been obsessed ever since.


Dr. Gray Cox, College of the Atlantic, has written about The Rainbow Rule in his recent book: Smarter Planet or Wiser Earth? So I asked him to collaborate with me on coming up with a way to convey the meaning of The Rainbow Rule, as distinct from The Golden Rule. We engaged artist Steve Myers and here’s what we came up with.

Two strangers – let’s call them Rose and Purple – are outside a rollercoaster ride. Rose sees a sad person and assumes, “If I was that person, I would want a ticket to the rollercoaster.” Without checking her assumption, Rose provides what she would want.


Yet Purple is in another world. They don’t care about the rollercoaster. They’re hungry. Maybe starving. And they get handed a ticket for a ride.


The Golden Rule is often considered the highest standard for moral behavior. It’s logical. It’s beautifully symmetrical. I should treat you how I would like to be treated. It makes sense. Yet it doesn’t work well in all situations.


While the Golden rule appears generous, it can be self-centered. It encourages me to think of me first. What would I want? Under the Golden Rule, I set the standard for your treatment. However I want to be treated, that’s how you should be treated; says the Golden Rule.


It can also be self-righteous. I don’t even have to ask you what you want. I know what’s best for you. And without any communication between us, I can feel as though I’m being helpful.


More than that, the Golden Rule can be used to justify pushing one’s beliefs on another. It’s very useful for empire building. It’s very convenient for oppression. “If I was a native savage in the woods,” believes the missionary, “I would want to be civilized and shown a better way of living.”


The Golden Rule is relatively easy. I do the little test in my own head (how I would want to be treated) and then I act. And it’s one-size-fits-all. I decide the standard and then apply it everywhere the same. It’s kind of black and white.


The Rainbow Rule is harder. Notice in the drawing how the Rainbow Rule requires two frames whereas the Golden Rule is in a single frame. With the Rainbow Rule I don’t assume that people want the same things I want. I have to ask first. Then act. It’s a two-step process: Ask, then act.


The Rainbow Rule starts with a question, not an answer.


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At 1pm EDT on Wednesday, October 15, please join me and Dr. Gray Cox of the College of the Atlantic to explore The Rainbow Rule. It’s like the Golden Rule, but different.


We will discuss the theoretical underpinnings of the Rainbow Rule yet we will focus mostly on the practical applications; where it works and where it doesn’t. It’s a TALK Show; we’re gonna talk about this. We’re going to learn from each other.


It's free although you have to sign up in advance. Should be fun. And educational. I hope you join me.


REGISTER HERE

 
 

Did you know that I'm a Senior Vice President of SGR, Strategic Government Resources?


We're a consulting company based in Texas that provides an array of services for local government. I'm on the Leadership Development Team and so I do talks and trainings for local government leaders across the country. I work with SGR in addition to my working for my own company, Good Group Decisions.


Here in Maine, SGR has helped a number of municipalities with executive recruitment. Are you starting a search for a new Town Manager or local government Department Head? SGR can help.


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In the last newsletter I told you about some small, seemingly insignificant actions that help me listen; things I do that help me think.


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Links to get along and find peace

Written and published by Craig Freshley. Thanks for walking along with me.


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