THE ROSE REPORT
ROSE & ASSOCIATES

Analysis, Strategy & Implementation

  • Market Analysis
  • Land Use Strategy
  • Economic Development
  • Experiential Placemaking
  • Asset & Property Management
Important Events
2019 ReCONNECT Urban and Rural Forum 

The 2019 ReConnect Urban and Rural Forum will be held Feb. 11 in Raleigh, NC. 

T he second Emerging Issues Forum in the ReCONNECT NC series, ReCONNECT Rural and Urban, will examine the interconnectedness of rural, suburban, and urban economies, and strategies to more effectively promote and leverage these connections for increased success. 

The Forum will explore the origin of the perceived "rural-urban divide," discuss and debate the barriers to and opportunities for cooperation between rural and urban communities, and highlight examples of rural and urban communities working together to build shared prosperity in ways that will inspire and energize other communities across the state.

Civic engagement is critical, and Kathleen Rose was fortunate to be involved in similar Charlotte CONNECT efforts in the past, including leading a table team (see photo). 

For more information about the Raleigh forum or to register, go here.  


Table Team activity at a Charlotte CONNECT event.


Project Updates
Raleigh, NC

 


The Avent Ferry Corridor Plan has been completed, with the Rose team providing market analysis and development strategy. The goal was to develop a community-generated vision for the corridors transformation into a revitalized, multi-modal and distinguished corridor of the future.  Read here  to learn more about the project. 

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Rolesville, NC

Following our work with the team on the Main Street Vision Plan, we completed the town's Economic Development Strategic Plan, which is now being implemented. 
 
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Raleigh, NC

Kickoff has begun on the Midtown-St. Albans Area Plan. In conjunction with VHB, the Rose team is contributing analysis and strategy regarding real estate market and land use issues in this fast-growing area, which includes North Hills and Duke Raleigh Hospital.

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During this holiday season, Rose & Associates SE, Inc. would like to extend its thanks to our clients and its thoughts to everyone affected by this year's natural disasters.  In lieu of cards or gifts, we have made donations on your behalf to the following local nonprofits:

Various local churches and charities involved in disaster relief efforts

NEWS & INSIGHTS
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Tourism & Experiential Placemaking - an interview with Rose team member, Jan Black

Experiential Placemaking may involve users engaging in activities 

Experiential Placemaking is the new frontier of economic development. It can be a catalyst for tourism and economic development that reaches beyond the downtown or lifestyle community, and can include places both urban and rural. Rose & Associates' Jan Black has more than 25 years experience working in Experiential Tourism, Events and Marketing.  Jan shared her thoughts on this important trend.

What is Placemaking? 
Jan: Many people associate placemaking with benches, street trees and pole banners. What we advocate for on behalf of our clients is Experiential Placemaking. This includes the function or purpose of a space. For example, a park can include a place to walk, sit, have a picnic, hold a festival or concert, or host a 5K fundraiser. Who uses the space and how they use it is just an important as the physical design of a structure. It must be a place that is not only safe, but one where the users enjoy the emotion or experience it creates.

What's a cool trend you are watching?
Jan: Spaces in the public realm should be multi-functional and changeable. The popularity and success of food trucks has evolved into more uses of vehicles, such as mobile boutiques and art galleries. We are also seeing the expansion of simulation experiences - rather than being shown a product or service, you can engage all your senses to experience it.

Who is doing Experimential Placemaking right?
Jan: Many retailers are moving from product-based to activity-based locations. In SoMa, the South Main Arts District of Downtown Davidson, a fall festival included merchants offering an activity. Rather than buying and eating pizza, kids made their own.  Outfitter LL Bean has Outdoor Discovery Schools in Maine, offering adventure along with their gear and promoting tourism in the state. #LLBeanAdventure

What are the keys to successful Placemaking?
Jan: We envision three levels or layers of Experiential Placemaking. The base layer of the physical space must include design elements of seating, shade, adequate lighting, trash containers, and access to water. It should be safe and walkable with nearby parking. The next layer includes programming - how will the space be used, who can use the space (government, business, charities, schools, community groups) and who is responsible for programming various uses. The third layer is marketing - social media is the key ingredient. Ideally there are locations and opportunities for thematic photo sharing. 

Interested in learning more about Experiential Placemaking? Contact us. 

ULI's Emerging Trends 2019

Urban Land Institute, together with PWC, released its 2019 Emerging Trends report. It suggests we have entered an era that demands new thinking as real estate as an asset class has matured. In addition to forecasts regarding performance of each asset class and the markets to watch,10 areas of focus include:
  • Intensifying Transformation - Successful investment entails being paid for risk. Most "easy" deals have been done, and competition is sharper.
  • Easing into the Future - Declining birth rates and pressures on immigration are impacting the future talent pool of workers and impacting future growth.
  • 18-Hour Cities 3.0: Suburbs & Stability - The growth of urban markets has turned to the suburbs as Millennials marry, start families and search for affordable, family-oriented environments.
  • Amenities Gone Wild - The notion of live/work/play has evolved into experiences with programmed amenities, activities and services being curated in nearly every asset class.   
  • Pivoting toward a New Horizon - Finance and technology (Fintech) are disrupting the industry, & are reported to represent 13% of U.S. GDP (2017).
  • Get Smart: PI + AI - Tech is transforming every aspect of real estate. Research estimates that by 2027, AI could affect up to 25% of the daily tasks performed by every job category.
  • The Myth of "Free Delivery" - The "last-mile" challenges posed by consumers demanding immediacy is impacting the supply chain. E-commerce has changed the landscape forever, and communities must consider the infrastructure impacts of new and expanded delivery systems.
  • Retail Transforming to a New Equilibrium - Retail continues to evolve as it balances omnichannel sales and shrinking footprints. And it must deliver its products by providing relationship and experience with its customers - while maintaining flexibility with shorter lease terms.
  • Unlock Capacity - Affordable housing has become a national crisis. According to HUD, 12 million Americans spend more than 50% of their earnings on housing. This is driving new and innovative solutions to homelessness and workforce housing.
  • We're All in This Together - Issues related to the environment and sustainability are having impacts on investment. Keen asset management practices will ensure stability and provide opportunities for innovation to unlock additional value and yields.

Warmest wishes for a safe, healthy and Happy Holiday Season - and a successful New Year!