GEMS Annual Retreat - Where the Value Lies
Each year, the GEMS team leave the office to go on retreat. It's a brief, yet necessary and valuable discon
nect from hosting client events in order to focus on and review GEMS business processes, culture and staff wellbeing.
In November 2019, the entire GEMS Event Management Australia team went down to the NSW South Coast for three nights. This was GEMS 5th annual retreat since its inception and the positive results for our company have benefited both team members as well as the clients that we work with, through the delivery of improved services.
In 2019, much of our retreat focused on the continued development of our event procedures and policies, as well as event marketing.
In the past 10 years, the use of technology by way of event planning software and event apps has well and truly forced business events into the 21st century. GEMS use of industry leading software means we are delivering our clients with the best possible registration, event programming and information platforms. We use much of our time at the retreat to review all of our software modules and ensure that our procedures are current and actionable by the entire team. This review has become a critical aspect of the retreat in order to stay abreast of the technologies available.
Another focus for our team was the event marketing aspect. We recognise that now more than ever, people do not have time to read the multitude of emails that hit their desk on a daily basis. GEMS make it a priority to review our event marketing strategies to ensure that we are connecting with our target markets via a multi-platform approach with the goal to extend our marketing reach to engage with the right people. We use our time at the retreat to look at what works and what doesn't, as well as to review the feedback from both clients and delegates that have attended the events we manage.
Lastly, though not least of all, our retreat is a time to relax, re-connect with our colleagues outside of the office environment and to have some fun! In the past few years, it has become tradition for the cards and game boards to hit the table and the competitor comes out to play (not naming any names!)
Suffice to say, when we leave retreat, the team is more focused, motivated, brimming with new ideas and a touch more competitive than when we first arrived.