VOLUME 78
WEEKLY EDITION
February 3, 2022
SCCG Management celebrates 2022 as its 30th Anniversary of Leadership and Innovation for the Gaming Industry with its 30 Year Mascot, Porcupine Peninkulus!
THIS WEEK AT SCCG
by Stephen Crystal
Founder, SCCG Management
SCCG VISITING MANCHESTER AND MALTA

SCCG Management is traveling to Manchester for meetings with clients and partners, February 10-14, and then to Malta, February 14-22. If you are interested in scheduling time to meet, please contact Stephen Crystal directly via Mobile / WhatsApp at +1 702-427-9354.
Symplify and Jada Gaming sign strategic partnership with SCCG to spearhead North American expansion

Symplify, a Scandinavian SaaS CRM and CRO supplier to iGaming, have signed a strategic partnership with SCCG Management to spearhead its North America expansion as part of the launch of its latest acquisition Jada Gaming.

The joint deal will see SCCG Management provide and execute business strategies designed to open new distribution networks through licensed and qualified channels. Another element, that Symplify and its subsidiaries will greatly benefit from, is advisory support on securing US state licences and authorisations.

THE SCCG VENTURE FUND IS STAFFED AND OPERATIONAL

We are very pleased to announce that the SCCG Venture Fund is fully staffed and operational!

The SCCG Venture Fund, “..is an alternative investment fund that focuses on increasing value and distributing profit through investing in gaming opportunities. Opportunities include equity, debt, direct asset ownership, and revenue sharing opportunities. It offers the potential for higher than normal returns for the risk tolerant investor.” If you are interested in learning more about the SCCG Venture Fund or SCCG Management, please follow the links below!

WRITER'S SPOTLIGHT
In today's issue, our featured articles are:

  • Will Jenkofsky's article on the growth of sports betting,
  • Isaac Paglialunga's article on the NFL's loss of Tom Brady,
  • Kyle Neverett's article on the evolution of the "Big Game", and
  • Gambling Insider's International News Highlights
Stephen A. Crystal
Founder and CEO, SCCG Management
stephen.crystal@sccgmanagement.com
+1 702 427 9354 (Mobile/WhatsApp)
The Big Game Highlights the Growth of Sports Betting
by Will Jenkofsky
Contributing Writer, SCCG
The Super Bowl brings everyone together and triggers people to bet on the annual game. From coin toss; player props; outright winner and improbable parlays. With the big game on the horizon, the lead up perfectly highlights the growth of sports betting in the United States – and the generations leading the way.

Since the United State Supreme Court lifted the federal ban on sports betting in May of 2018, the floodgates have opened. Over 20 states now have some form of legalized sports betting, including states that offer mobile wagering. A crucial state that just legalized mobile wagering is New York, the fourth most populated state in the United States. Mobile wagering in New York adds a surplus of people who have been eager for the opportunity to participate in the most convenient way to bet on sports. With that said, American Gaming Association’s president Bill Miller expects this year’s Super Bowl to have the largest legal handle in American sports betting history, according to a press release. Legal circumstances have played a crucial part in the growth and popularity of wagering on sports in the county, however, there is a generation leading the charge. 

According to surveys from last year, about 50 percent of Americans placed a bet of some sort on last year’s Super Bowl. This survey also suggests that 62 percent of generation Z placed a bet as well as 67 percent of millennials. There is a significant difference between these two groups and the older generations, as 53 percent of generation X were expected to place a wager and only 26 percent of baby boomers were expected to place a bet on last year’s Super Bowl. This signals the normalcy of sports betting in this country – and the younger generations are leading the charge in helping the growth of the industry.

It appears sports betting is still at the tip of the iceberg in the United States. The industry has some serious steam behind it, though. The legalization countrywide, younger generations adopting the industry as normal, and the convenience of mobile wagering are three pillars driving the growth of the betting sports – and it’s not stopping anytime soon.
Moving Forward, The NFL Without Tom Brady
by Isaac Paglialunga
Contributing Writer, SCCG
On February 1st 2021, the NFL changed forever. The player widely regarded as the Greatest of All Time Tom Brady decided to call it a career and ride off into the sunset of retirement. During his career Brady won more Super Bowls than any franchise in NFL history, with a whopping seven. Coming off another season of posting MVP-like numbers, Brady leaves fans with a sense of ‘what if’. Brady has been a staple in the NFL for 21 of his 22 seasons, so it is only reasonable that one asks, what does an NFL look like without Tom Brady? 

Tom Brady has been one of the most marketed athletes of all time. It is estimated by Forbes that Brady made $45 million in endorsements this past NFL offseason. To put that into perspective the second highest paid player in endorsements was Patrick Mahomes with a total of $22 million, followed by Dak Prescott and Russell Wilson with $11 million. In addition, Brady consistently had the highest selling jersey in the NFL, with this year being no different. Brady still had one year left on his contract in Tampa Bay, leaving a grand total of $27.3 million in salary and bonuses on the table. To the surprise of none, Brady retires as the highest paid player of all time with a total career earnings of $293 million, with a total of around $160 million in career endorsements that means Brady earned over $450 million during his 22-year career. 

As a Raider fan I still have nightmares of the Tuck Rule game that arguably set the franchise back 20 years. Brady retires with 38 NFL records and the respect of all 32 NFL franchises. The standard that he set as a player is a once in a lifetime treat that NFL fans got to witness for 22 years. Tom Brady’s departure from the NFL leaves fans with many questions, but there is no doubt that he has left his mark on the league forever. The NFL is still in a great position even with the departure of the Greatest of All Time. With young quarterbacks such as Patrick Mahomes, Joe Burrow, and Josh Allen there are still plenty of exciting players to watch, and competition to look forward to for years to come. It is just hard if not impossible, to imagine any of these guys coming close to achieving the heights that Tom Brady achieved.
Evolution of the Super Bowl Since the Legalization of Sports Betting
by Kyle Neverett
Contributing Writer, SCCG
Sports betting has exploded in popularity since the US Supreme Court struck down The Professional and Amateur Sports Protection Act (PASPA) in 2018, allowing for individual states to enact their own legislation regarding legal sports betting. Since then, more and more states have been joining, reaping the countless benefits that come with allowing a legalized sports betting environment within their state. There is lots of money to be made for bookmakers throughout the year on a smorgasbord of sports, but there is a single event that acts as a catalyst for the entire sports betting industry; The Super Bowl.
 
Football is King in America. It is without a doubt the most popular sport for wagers in the United States, with about half of all bets placed being some sort of football wager. The 2021 championship game, Super Bowl LV, saw the largest single-event handle in United States sports betting history with an approximate $4.3 billion wagered! The NFL has only gained more popularity as the years go on, accounting for 48 of the top 50 and 91 of the top 100 most watched television broadcasts in the US in 2021. It is very apparent that Americans cannot get enough of football, and are more willing to put their hard-earned money on this sport before any other. The ability to wager on sports also plays a role in increased viewership across all major sports in America.
 
Prior to 2018, watching the Super Bowl was a pretty vanilla viewing experience if you were not in Las Vegas. Now that there are Americans across the country with access to legal betting, there are plenty of ways for them to engage with the biggest sporting event of the year. The Super Bowl is so colossal in its influence that it changes the landscape of US sports betting almost on its own, with operators going with an all-in approach to capitalize on this single day. Sportsbooks that have an emphasis on digital marketing will be purchasing additional ad space in the days leading up to the Super Bowl to try and get as many customers to stick to their site by the time the big game rolls around. The Super Bowl Party certainly has a different dynamic to it since the introduction of sports betting. The traditional watch party will now be filled with people rooting for outcomes of certain bets that they placed. In a lot of instances, these bettors will probably care more about their bets than the outcome of the actual game! Also keep your eyes out for expensive ad-times throughout the game being filled with sportsbook promotions to try and retain customers after the game ends. 
 
The Super Bowl is a cultural phenomenon that captivates hundreds of millions of spectators each and every year. While it may be seemingly impossible to avoid the NFL in America, it may become even more difficult to avoid the influence of the sports betting industry. It is so significant that it alters the way we consume the game entirely.
THE GAMBLING INSIDER INTERNATIONAL NEWS HIGHLIGHTS
Gambling Insider is the premier business-to-business publication for the gaming industry. Each issue brings you the inside track on the global gambling market, interviews with the field’s biggest movers and shakers, and in-depth analysis from some of the sharpest minds in the business.

Gambling Insider offers expert perspective on all the industry’s major talking points from online regulation in the US to the expansion of the European gaming market – all backed up by first-rate comment and astute debate from the people on the inside.

Put that out!

Starting stateside, a bill that aims to permanently prohibit smoking in Atlantic City casinos has received more bipartisan support.

The long-awaited measure would remove casinos’ exemption from the state’s Smoke-Free Air Act, and it has inched one step closer to becoming a reality after Republican State Senator Michael Testa voiced his support for the bill.
“Casino workers should have the same right to work in a safe and healthy environment as any other worker in our state,” said Testa.

“We can both protect the health of casino workers and their guests while safeguarding our state’s thriving gaming industry.”

Snip, snip

Across the pond, the NHS is prepared to cut gambling industry funding for its addiction clinics over conflict-of-interest concerns.

According to The Sunday Times, sources close to negotiations said, “the decision is to be rubber-stamped this week, so ties are cut for the new financial year.”

This development would see the NHS sever its links with industry-funded charity GambleAware, which granted an estimated £1.2m ($1.6m) to the public health body in the year to March 2021.

The charity operates problem gambling research, education and treatment (RET) programmes, and in 2019, co-funded the launch of a dedicated clinic in Leeds with the NHS.

Eureka!

Staying in the UK, Entain launched a global innovation hub called Ennovate.
With its first lab scheduled to open in London, Ennovate is set to invest up to £100m ($134m) in innovation projects, start-up investments and collaborations with UK, European and global partners.

In total, £40m will be specifically earmarked for innovation investments strictly in the UK.

The first lab, scheduled to open this spring, will be located in Charterhouse Square, Farringdon, and will host members of Entain’s innovation technology team, working with its commercial and not-for-profit partners.

Limit loopholes

On the other side of the Channel, Dutch Gambling Authority (KSA) Chairman Rene Jansen urged operators to keep within the “spirit of the law” when it comes to limits.

Under the Netherlands’ new gaming law, people must set limits on time and deposits before playing, but a loophole permits anyone over 23 years old to optionally cap their playtime at 24 hours a day, seven days a week, with a €100,000 ($112,592) deposit limit.

Jansen stressed the importance of limits and said, while “it may not be to the letter” restricting players to sensible levels is in “the spirit of the law.”
The KSA Chairman went on to threaten tougher restrictions should operators not heed his warning.

Chan fought the law

Meanwhile, in Macau, the city’s Judicial Police arrested Chan Weng Lin, the CEO and a controlling shareholder of Macau Legend Development Limited.
In a statement, the group said it was “aware of the arrest and detainment” of Chan, who is also an Executive Director and Co-Chairman of the Board. 
Macau Legend Development runs three casinos in the city— Landmark Macau, Babylon Casino and Legend Palace Casino. Following the announcement of Chan’s arrest, its shares plunged by as much as 30% in Hong Kong.

Oops Down Under

Finally, conflicts of interest while overseeing the Crown Perth operations were poorly managed, Western Australia’s (WA) gaming department admitted— albeit after the event.

A royal commission is currently trying to determine if lax government oversight had any contribution to money laundering and problem gambling issues at the Perth casino.

WA’s investigation revealed the Gaming and Wagering Commission (GWC) had decided not to look into several allegations of money laundering against Crown because the company’s former legal boss had claimed “it was a media beat-up.”
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