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“Celebrating a Legacy, Inspiring the Future”
Recently, I had the privilege of participating in "Better with Age: Glowing Older", founded by Nancy Griffin and held at the beautiful Lake Austin Spa Resort in Austin, Texas. It was an extraordinary gathering of legendary women and industry icons who have helped shape and advance the spa and wellness industry.
Spending these days together was a powerful reminder of how far our industry has come, thanks to the vision, passion, and leadership of the women who paved the way. These remarkable women didn’t simply build careers; they opened doors, challenged conventions, and helped create an industry that continues to evolve and thrive.
But our legacy isn’t measured only by what we have accomplished. It’s also measured by what we give back.
As leaders, we have a responsibility to mentor, encourage, and uplift the next generation of men and women entering our industry. By sharing our knowledge, opening doors, and creating opportunities for emerging leaders, we help ensure that the spa and wellness industry continues to grow, innovate, and become even stronger.
This experience also reaffirmed my passion for supporting the Florida spa community. The connections, conversations, and shared commitment I experienced at Lake Austin reinforced the important role the Florida Spa & Wellness Association (FSA) plays in bringing our community together, strengthening our industry, and supporting its continued growth. It reminded me why we must continue creating opportunities for education, connection, advocacy, and collaboration throughout Florida.
I left this gathering feeling inspired, grateful, and more committed than ever to the power of connection, collaboration, and paying it forward. When we lift one another up, we elevate the entire industry.
I'll be sharing more about this meaningful experience in our FSA November newsletter.
Our greatest achievement isn’t just the legacy we leave behind, but the future we help others create!
In Wellness,
Ilana
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Celebrate the Season, Connect & Renew!
FSA Returns to PGA National Resort!
The FSA is bringing our Annual Membership Drive back to the beautiful
PGA National Resort on November 30th!
Following the incredible success of last year’s gathering, we’re thrilled to return for another special celebration, embracing the holiday spirit and welcoming new possibilities for Florida’s spa and wellness community.
More than a membership drive, it’s a chance to reconnect with industry friends, welcome new faces, and celebrate the connections that make our community so special.
As we look ahead to 2027 — a new year, a new you — we welcome fresh ideas, renewed energy, and exciting opportunities.
Join us as we celebrate the season, our community, and all that lies ahead! There’s no better way to close out the year than together!
Mark your calendars for November 30th at PGA National Resort & Spa
More exciting details coming soon!
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FSA at JW Marriott Orlando Bonnet Creek!
The FSA JW Marriott Orlando Bonnet Creek event, JW…Just Wow: Wellness Redefined, was an outstanding success! Held on September 14, 2026, the event brought together Central Florida’s spa and wellness leaders for a dynamic day of networking, education, and meaningful industry connections.
With 41 Resource Partners participating, the event showcased innovative products, services, and emerging trends shaping the future of wellness. Engaging discussions explored personalization, longevity, technology, recovery, guest experience, and the importance of human connection.
The beautiful JW Marriott Orlando Bonnet Creek Resort & Spa provided the perfect setting for an exceptional experience. From the quality of the attendees to the energy throughout the day, the event reinforced the value of FSA’s unique platform for bringing spa leaders and industry partners together.
Another WOW moment for FSA! The event demonstrated the strength of our Florida spa community and FSA’s continued commitment to creating meaningful opportunities for education, collaboration, and business growth.
Click for a Peek at the FSA JW...Just Wow Event ↓
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Source4Leaders at the Andaz Miami Beach
FSA’s Source4Leaders (S4L) meeting at the Andaz Miami Beach on October 5th brought together South Florida spa leaders and industry partners for an afternoon of connection, collaboration, and meaningful conversation.
The roundtable explored industry trends, benchmarks, operational challenges, and updated state laws and guidelines affecting spas. The gathering offered a valuable opportunity to exchange insights, ideas, and strengthen industry relationships.
FSA extends a special thank you to the Andaz team, including Spa Director Jovana Pavlovic, and our Speak & Sponsors, Epicutis, Silken Pure, Botankia Life, and SR Cosmetics, for sharing their expertise and supporting this gathering.
A heartfelt thank you to everyone who made this another successful S4L experience. Together, we continue to strengthen our community and shape the future of spa and wellness in Florida.
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Congratulations to our Movers & Shakers
Our extraordinary Spa Industry is continuously evolving through innovation and transformation.
Highly appreciated professionals in the Spa community take on new challenges and positions
as they start a new venture in their career.
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Brian Douglas – Corporate Director of Education & Spa Operations,
Wincore Staffing
We’re excited to celebrate Brian, Co-Chair of the FSA, as he embarks on an exciting new chapter in his career! After four successful years as Spa Director at PGA National Resort, Brian has joined Wincore Staffing as Corporate Director of Education & Spa Operations. In his new role, he will help expand Wincore’s spa management business and play a key role in launching the Wincore Wellness Academy, a new massage therapy and esthetics school scheduled to open in late 2026. Brian’s passion for education, leadership, and developing future spa professionals makes this a great move in his career. We’re proud to have Brian as part of FSA’s leadership and wish him continued success in this exciting new role!
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Shelby Kostyukovsky – Assistant Spa Director, Fisher Island Club & Spa, Miami
We’re thrilled to share Shelby's well-deserved promotion from Spa & Wellness Operations Manager to Assistant Director of Spa & Wellness at Fisher Island Club! Previously serving as Spa Operations Manager at the Mandarin Oriental, Miami, Shelby brings a wealth of luxury spa experience, dedication, and passion for excellence to her new leadership role. Shelby is also an enthusiastic supporter of the FSA and an active participant in our events, making her a valued member of our spa and wellness community. We’re delighted to recognize this exciting career milestone and look forward to seeing Shelby continue to grow and shine in her new role!
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Kristen Laukaitis - Spa Director – The Ritz-Carlton Bal Harbour, Miami, FL
Congratulations to Kristen as she steps into her new role as Spa Director at The Ritz-Carlton Bal Harbour, Miami! With more than two decades of experience in luxury hospitality and the spa industry, Kristen brings a wealth of knowledge, leadership, and passion to this exciting opportunity. Most recently serving as Spa Director at AWAY Spa at W South Beach, she is known for developing strong teams, elevating guest experiences, and embracing innovation in wellness. Kristen joins The Ritz-Carlton Bal Harbour at an exciting time as the property prepares to unveil its reimagined luxury spa and wellness experience in 2027. We wish Kristen continued success and look forward to seeing her make an impact in this exciting new chapter!
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Giovanni Falcon – Regional Spa Director at Sisley Spa at the Nora Hotel, West Palm Beach, FL
After serving as Spa Director at St. Somewhere Spa at Margaritaville Hollywood Beach Resort, Giovanni begins an exciting new chapter as Regional Spa Director at Sisley Spa at The Nora Hotel in West Palm Beach. In his new role, Giovanni will oversee Trilogy’s South Florida spa portfolio while leading the pre-opening and operations of the highly anticipated Sisley Spa at The Nora Hotel. With his extensive experience in luxury spa operations, passion for wellness, and commitment to creating exceptional guest experiences, Giovanni is sure to make a lasting impact in this leadership role. We wish him continued success as he helps elevate South Florida’s luxury spa and wellness community!
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Betsa Nalbandian – Spa Director, Margaritaville Hollywood Beach Resort, Hollywood, FL
Betsa brings her luxury spa and hospitality experience to her new role as Spa Director at Margaritaville Hollywood Beach Resort! With an impressive background, Betsa recently spent two years at The Ritz-Carlton, South Beach, following nearly three years as Spa Senior Manager at JW Marriott Miami. Throughout her career, she has demonstrated a passion for wellness, strong leadership, and a commitment to exceptional guest experiences. As she embraces this exciting opportunity, we look forward to seeing her bring her expertise and dedication to Margaritaville’s spa experience. Wishing Betsa continued success and a bright future in South Florida’s spa community!
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Marcus Howard, Technical National Trainer, G.M. Collin
We’re excited to share that Marcus has joined G.M. COLLIN as Technical National Trainer, bringing his passion for skincare, advanced techniques, and education to this exciting new role. Known for his exceptional hands-on skills, deep understanding of skin science, and engaging personality, Marcus brings a wonderful combination of expertise and enthusiasm to the team. His ability to inspire, educate, and connect with fellow spa professionals makes him a valuable addition to G.M. COLLIN. We look forward to seeing Marcus share his talents, inspire fellow professionals, and continue making an impact in the spa and wellness industry. Wishing him tremendous success in this exciting new chapter!
| | "Spa Talk" Insights from Mitchell | | |
At 20, we were just winging it.
At 40, we were leading it.
At 60, we’re leaving it.
So who’s next once we're gone?
The 2.1 trillion dollar US wellness industry is the world’s largest. It’s a huge business with over 191 million visits a year.*
But, this mindful monster is run by real people, for the benefit of other real people. Its power and purpose manifests 1 massage, 1 facial, 1 personal training session & 1 wellness experience at a time.
Being a Spa & Wellness Professional is a “thing” because wellness programming needs organization and a process to keep service providers scheduled, stocked-up and strong.
Running a wellness operation is a microcosm of the global community we are serving. We have to take care of our team who are caring for our larger community of guests, members and clients.
I don’t have a bullet-point list of how-to’s. Sorry, AI and the internet is full of those and some will work and some won't, depending on your unique circumstances. Which brings me to the point that you actually know what to do. But I need you to ask yourself, “am I leading with Spa Integrity?”
Spa integrity goes to the core of why we do this in the first place. It touches the primal reason we went to our first spa, and connects us to our relationship with ourselves. The degree of trust we experienced then is what we still strive to create for our staff and clients.
So I ask you, what are you doing ? Is it working for you? This is important to figure out because the next gen of spa leadership is on your team, watching your every move.
They came looking for a workplace to call home and a community that sees them for who they are, and will support them as they grow. They will be replacing us 60-something’s as we start the next chapter in our life stories.
To answer the question I started this article with, who’s next? Look around you. That’s who's next.
*ISpa report
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Mitchell Berkman
Spa & Wellness Director
FSA Board Chair
Porto Vita Club at Villa Grande
FSA Board Member
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LOCATION, LOCATION, LOCATION
Florida massage establishments within large resorts or hotels should consider reviewing the physical address provided to the state to ensure it is specific to the facility's location on the property. If the establishment license lists the general address of the entire property, the Florida Board of Massage Therapy may view the whole resort as the licensed establishment. Consequently, the entire property could be required to follow the strict laws and operational standards governing massage establishments. This means regulations regarding sanitation, inspections, and corporate record-keeping could technically apply to areas completely unrelated to the spa and treatment areas, creating a massive compliance and administrative burden.
To avoid this sweeping regulatory oversight, be highly specific and narrow the scope of the licensed premises to those of relevance. Consider naming only the specific spa facility, building name, or suite where the actual massage and spa treatments will be performed. For example, instead of listing the resort's main address alone, format the information to specify the exact name of the spa and/or reference the building. Restricting the license address to the exact footprint of your operations protects the broader property from unnecessary legal scrutiny and ensures state inspections remain properly focused. It is important to note that ALL legal requirements be maintained and documents accessible within the confines of the establishment.
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Crystal A. Howard
Executive President
Florida State Massage Therapy Association (FSMTA)
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Arun Ashton, Spa Director at The Spa at World Center Orlando, Arch Amenities Group
Arun currently serves as Spa Director at The Spa at World Center Orlando, where he leads a dedicated team committed to delivering exceptional spa and wellness experiences. With a diverse background spanning seven spa properties throughout his career, he has developed a well-rounded understanding of spa operations, guest services, team leadership, and the art of creating memorable wellness experiences.
Arun began his spa career at Blue Harmony Spa, building a strong foundation in wellness and hospitality. His journey continued through The Beach House Spa in Cape Cod, Epicurean in Tampa, The Westin Sarasota, and The Don CeSar in St. Petersburg. Most recently, he served as Spa Director at Poseidon Spa in Downtown Orlando before returning to The Spa at World Center Orlando in 2023.
Since 2019, Arun has held leadership roles within Arch Amenities Group, overseeing multiple spa locations and supporting operations across several states. Working alongside respected Regional Directors Lisa Simmons, Robyn Peacock, and Brian Fischer has further enhanced his leadership, operational expertise, and commitment to excellence in spa management.
Beyond his professional life, Arun is a passionate animal rescuer who is always looking for opportunities to help animals in need. He is also a big fan of Jurassic Park and Disney’s Stitch. When he isn’t leading his team or supporting spa operations, he enjoys watching movies and gaming, embracing the same enthusiasm and curiosity that he brings to his personal interests and professional journey.
Whether he’s making a positive impact through animal rescue or unwinding with his favorite movies and games, Arun brings enthusiasm, compassion, and a sense of fun to everything he does.
| | FSA RESOURCE PARTNER HIGHLIGHT | | |
Esse Skincare:
Where Microbiome Science Meets Luxury Wellness
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Founded in South Africa in 2002 by organic chemist Trevor Steyn, Esse Skincare has become a distinctive name in professional skincare, placing the skin microbiome at the heart of its science-led philosophy. Available in over 40 countries, Esse combines biotechnology, sustainability, and holistic skin health to deliver results-driven treatments.
Its formulations feature probiotics, prebiotics, postbiotics, and targeted active ingredients designed to support the skin barrier, reduce inflammation, and promote long-term skin health.
For spa professionals, Esse offers a complete approach combining professional treatments, retail products, therapist education, and business development support. From sensitive skin solutions to its advanced Plus range, Esse helps spas deliver personalized experiences while strengthening client relationships and creating sustainable retail opportunities.
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A Microbiome-First Approach to Skin Health
Rather than focusing on quick fixes, Esse takes a long-term approach to skin health, addressing microbial imbalance, inflammation, and weakened barrier function. As a pioneer in live probiotic skincare, Esse offers spas and aesthetic clinics innovative, science-led treatments that deliver personalized results.
A Natural Fit for Luxury Hospitality
Esse’s commitment to sustainability, innovation, and holistic wellbeing has attracted luxury hospitality partners, including South Africa’s Red Carnation Hotels Group.
“Esse Skincare perfectly aligns with our luxury wellness philosophy, offering guests more than a facial. Its focus on the skin microbiome, long-term skin health, and holistic wellbeing creates a results-driven yet nurturing experience. Its South African heritage, sustainability values, and advanced probiotic technology make it an ideal partner for elevating our spa offerings.”
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The Future of Professional Skincare
With professional networks across Southern Africa, Europe, the UK, North America, and Asia, Esse continues to expand its global presence in the spa and wellness industry.
For spa operators seeking scientific credibility, sustainability, and exceptional guest experiences, Esse brings microbiome science into the treatment room, emphasizing lasting skin health, personalized care, and holistic wellbeing.
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“Turning the Spa Experience Into Year-Round Revenue”
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Today’s spa experience extends far beyond the treatment room. For spa operators, retail, memberships, packages, and personalized home-care recommendations offer valuable opportunities to strengthen guest relationships, encourage repeat visits, and create more consistent revenue throughout the year.
Retail is one of the most natural ways to extend the guest experience. When therapists recommend professional skincare or wellness products that complement a guest’s treatment, they provide an opportunity for guests to continue caring for themselves at home. The key is to make recommendations personal, educational, and relevant to each guest’s needs rather than focusing solely on making a sale. Product demonstrations, seasonal skincare recommendations, and thoughtfully curated retail displays can help guests discover products they genuinely value.
Membership programs and service packages can also encourage loyalty while creating more predictable revenue. Monthly wellness memberships, treatment bundles, and seasonal offerings give guests a reason to return regularly. For resort and hotel spas, packages that combine treatments with amenities, dining, or other wellness experiences can further enhance the guest journey while increasing overall spending.
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"This Is Why You Feel Fine After A Short Night Of Sleep,
Even If Your Partner Doesn't"
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Have you ever noticed that you and your partner got the exact same amount of sleep, but experienced the next day completely differently? One person feels sharp, calm, and ready for the day, while the other is foggy, irritable, and is already dreading the 2 p.m. slump.
Same number of hours, totally different mornings. If you've ever wondered how that's possible, a new year-long study offers a compelling explanation, and the magic 8 hours of shuteye we've all been taught to strive for might be missing the point.
The study that questions a one-size-fits-all number
Researchers tracked 462 adults for a full year using Oura Ring wearables, collecting nightly sleep data alongside daily reports on mood, motivation, stress, and alertness. They also measured longer-term cardiometabolic markers, including blood pressure and arterial stiffness
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"Sustainability in the Modern Spa"
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How Responsible Spa Operations Are Shaping the Future of Wellness
Today, wellness is about more than relaxation, rejuvenation, and self-care. It is also about making choices that support the health of our planet. As consumers become increasingly conscious of their environmental impact, spas and wellness businesses are rethinking how they operate, from the products they use to the resources they consume. Sustainability is no longer simply an added benefit; it is becoming an essential part of delivering a modern, responsible wellness experience.
Conscious Choices: Sustainable Product Sourcing
The journey toward sustainability often begins with the products used in treatments and daily operations. Spas are increasingly exploring responsibly sourced ingredients, ethically produced skincare, biodegradable packaging, and products from suppliers that demonstrate a commitment to environmental stewardship.
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The 2026 FSA & S4L Calendar
2026 has been an exceptional year of learning, meaningful connections, and industry leadership, and we're excited for what's ahead!
Be sure to join us for our Annual FSA Membership Drive on November 30th at PGA National Resort & Spa, as we come together to embrace the holiday spirit, reconnect with our spa community, and welcome 2027 with fresh inspiration, new opportunities, and exciting possibilities!
Here's to another incredible year of wellness, connection, and growth!
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Be sure to visit the
Florida Spa & Wellness Association website
We made website faster, easier to navigate, and more user friendly!
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Discover the power of connection with Florida's #1 rated spa platform, dedicated exclusively to our vivacious local spa community. This is your opportunity to unite with industry leaders, exchange game-changing ideas, and broaden your professional network. Take your business to new heights of profitable growth and watch your business flourish.
Get on board with FSA & S4L Events!
This is your chance to get involved...be connected...grow your business!
Join us and let's elevate the Florida spa scene together.
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Healthy Chicken Quesadillas
These delicious, healthy Chicken Quesadillas come together in less than twenty minutes, packed with wholesome ingredients like chicken, beans, corn, and tomatoes for a quick, nutritious,
and satisfying meal!
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Let "THE SOURCE" be with you!
Enter "THE SOURCE", on the FSA website.
Education & Resources is our priority!
"The Source" was created to be your platform for resources and up to date information
to stay ahead of the curve of everything happening in the spa industry!
http://floridaspaassociation.com/welcome-to-the-source/
BEST SPA ASSOCIATION SERVING FLORIDA SINCE 2009!
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