Following a preview at our 2025 Annual Meeting, Sonoma County Tourism is proud to formally introduce the Seven Secrets of Inclusive Hospitality: a new complimentary training now available to Sonoma County partners and a key next step in our Wine Country for All of Us initiative. Whether you are a winery, lodging property, attraction, visitor center or any business, this is a unique and guaranteed opportunity to learn things you may not be thinking of in your guest service experience.



How ready are we to truly meet each visitor where they are?

• Create a culture within your team and organization that magnifies how important EACH of your team members is to the guest experience.
• Join other general managers, owners, marketing directors and front desk teams and learn in a collaborative environment.
• This is not just another customer service training; but one that will give you tools to create an even stronger, more welcoming culture within your business.
• Learn ways to welcome guests from the moment they begin their journey to you: on your website and social channels.
• Walk away with tangible steps you can implement right away.

Learn more about the educators for the session: Kenny Porpora, Partner and Head of Education at HospitableMe; Danny Guerrero, CEO and Founder of the Culturist Group; and Karin Demarest, Principal of Demarest Strategy Group, who will present the secrets based on research across 17 traveler identities. Offering practical tools and perspectives to help your team create more welcoming guest experiences, it’s an approach to hospitality that creates a meaningful, kind, sensitive, empathetic, and joy-filled experience for your guests.

Select ONE complimentary session to attend:

Sonoma County Tourism

400 Aviation Blvd., Ste. 500, Santa Rosa

• Tuesday, April 14 | 1:00-5:00pm: Register here
• Wednesday, April 15 | 9:00am-1:00pm: Register here

May sessions (location to be announced):

• Wednesday, May 13 | 1:00-5:00pm: Register here
• Thursday, May 14 | 9:00am-1:00pm: Register here

Beverages and bites served throughout the session.

We encourage you to reserve your spot soon for this transformational session. Capacity is intentionally limited to ensure a high-quality experience.

Thank you for everything you do to help create a welcoming Sonoma County for all.