December 26, 2022

Small Business Trends

How To Measure The Success Of Your Marketing Campaigns

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company's resources, whether that's money from the marketing budget or employees' time and expertise. When resources are on the line, leaders want to know that the ways they're spending them are worthwhile.

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Community leadership: Putting the pieces together

Nowadays, it appears we are spending more time trying to understand how to best lead our teams. In an endless realm of ideas and leadership styles, how do we create a sense of community within the ever-changing dynamics of work? The answer will always come back to the relationships we have with those in our care.

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Here's a new way to think about work/life balance

Work and life don't have to be in conflict "No one on his deathbed ever said, 'I wish I had spent more time at the office.'" - Paul Tsongas For many people, the holidays are the one time of the year when the "work-life balance" scale tilts heavily toward the life side.

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Legislative Updates

SMALL BUSINESS SPOTLIGHT

VIA TWITTER.COM/HSBCgop RT @ RepBlaine: Honored to have served as the Ranking Member of @ HSBCgop with the best committee staff on Capitol Hill. Thank you for all y... VIA INSTAGRAM.COM/housesmallbizgop VIA FACEBOOK.COM/SmallBusinessCommitteeGOP Sorry, feed is down.

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The Convenience Factor - Are You Engaged?

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Transparency & Full Disclosure

New TikTok security concerns

Bytedance, the Chinese company that owns the social media app, now acknowledges its employees accessed a small number of American journalists' data. ABC's Andrea Fujii reports.

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Conservative Values

The Constitution: Why a Republic? | PragerU

The Constitution: Why a Republic? Winning the War of Independence brought a new challenge to the American people: what sort of government should they choose for their new nation? Robert George, Professor of Jurisprudence at Princeton University, explores the problems the founders faced at this pivotal moment in history.

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I Believe...

David Theus

Northeast Florida Business Alliance - Founder


Small Business is the Heartbeat of America. Independent Business Owners have decided to strike out on their own - to realize their true value, provide a better service, make a better product, and have the flexibility to work around their family's needs.


These business owners do so with the expectation of living productive, fulfilling, and meaningful lives - in pursuit of their own happiness - by owning and operating their own businesses.


If you find my newsletter beneficial, please forward to a colleague and/or fellow Small Business Owner today. Thank you.

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