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I tried!
Unfortunately, we have decided to close our bicycle division completely! 4 years ago I went to the Long Beach motorcycle show and Giant e-bicycles had a booth almost next to our Triumph booth. Eddie Lawson and Eric Bostrom, whom I know, were over at the booth representing Giant Bicycles and I went over to talk to them. After a lot of discussion with them and the Giant employees, I felt that Giant e-bicycles was going to be a great addition to So Cal Motorcycles.
We spent a ton of money on construction, displays, inventory, and special bicycle tools, built the most beautiful Giant store there is, and went to work selling electric bicycles.
Forward to now, we failed. Some would blame it on the industry or the economy. I blame it on me! Electric bicycles will be the future, just not now. Maybe 10 years from now everyone will have one but I can’t lose money until that happens. That is business!
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