March 2023 Newsletter
FEATURED ARTICLE

What Would It Take for You to Stay?
by Tim Fulton
I first published this article on Stay Interviews almost seven years ago in 2016. At the time, this was a relatively new employee engagement strategy. It has gotten quite a bit of traction in many companies, big and small, ever since. Are you ready to try it?
 
In the key area of employee retention, this has become my new favorite question:

“What would it take for you to stay?”

When do we normally pose this question to a key employee? Of course, when they announce their plans to leave our company. In the exit interview, as a last-ditch effort to keep them, we ask this question in hopes of some miracle. Rarely are we that lucky.

By the time an employee has decided to leave us, more than likely they have already found a new job. They have announced their new plans to their family and friends. It would be hard for that departing employee to change their plans now. Hence, why wait until the end of their employment to ask this question? Why not ask the question at the end of their first 30 days of work?

It’s not unusual for a new employee to experience some doubt about their job as early as the end of the first month. The job may not be quite as they'd imagined.

This is a perfect time for a “ Stay” interview.

Tim Fulton
President, Small Business Matters
VIDEO OF THE MONTH
Will Guidara: The Secret Ingredients of Great Hospitality
Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food.

The move earned such a positive reaction that Guidara began pursuing this
kind of "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they could ever possibly expect. In this funny and heartwarming talk, he shares three steps to crafting truly memorable moments centered in human connection – no matter what business you're in.

For more insights from Will Guidara, join me in reading his latest book:

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. Available on Amazon


MASTERMIND GROUP
Hosted by former Vistage Chair and SBM President Tim Fulton, the SBM MasterMind Group enables small business executives to work virtually with growth-minded peers to hone their leadership skills and prioritize their most important weekly action items. The MasterMind Group offers each member the following:

  • A weekly one-hour virtual group meeting
  • Quarterly one-to-one individual coaching sessions
  • An annual group retreat
  • Ready access to a growth-minded peer group

All for the small investment of $295/month!
To learn more or to join the SBM Mastermind Group,
SBM THE PODCAST
A skilled human resources trainer, Hunter Lott is dedicated to the rights of management and good business decision-making. He has presented to over 100,000 business owners and managers at all levels on topics such as hiring, motivation, leadership, firing, and staying out of court.

Hunter is also the author of Please Sue Me-The Guide to Safe Hiring and Firing Practices for the Frontline Manager with a Short Attention Span. He serves as HR support for small businesses and a resource for individual leaders in their situational decision-making through his website HunterLott.com.

An award-winning senior course leader for the American Management Association, Hunter is a top-rated speaker with the Society for Human Resource Management. He was named “Speaker of the Year” for Vistage in 2006 and received a lifetime achievement award from Vistage in 2012.

DID YOU KNOW?
Your emails are 36% more likely to get a reply if you end them this way…
by Jessica Stillman, Inc.com

As any salesperson, PR rep, or entrepreneur can tell you, the rate at which people open and respond to your emails can be the difference between accelerating your career and the pit of despair. 

No wonder we all spend so much time obsessing about subject lines, exact phrasings, and crafting the perfect ask. But according to research from email software company Boomerang, there's one part of your messages you're probably not putting enough thought into — your closing. 

SBM BOOKS
— Available on Amazon —
WORDS OF WISDOM
A LITTLE HUMOR
Breviloquent Facetiousnes

  • The biggest joke on mankind is that computers have begun asking humans to prove they aren't robots.

  • When a kid says, "Daddy, I want mommy," that's the kid version of, "I'd like to speak to your supervisor."

  • Just once I want a username and password prompt to say CLOSE ENOUGH.

  • Do you ever wake up in the morning and look in the mirror and think... "That can't be accurate?!"

  • Last night the internet stopped working so I spent a few hours with my family. They seem like good people.

  • Some of my friends exercise every day, meanwhile, I am watching a show I don't like because the remote fell on the floor.

  • For those of you that don't want Alexa listening in on your conversation, they are making a male version. It doesn't listen to anything.
Please let me know if I can help you in any way.

Remember, small business does MATTER.

TIM FULTON
President & CEO
Small Business Matters
(678) 427-9436

"Dedicated to Increasing the Effectiveness and Enhancing the Lives of CEOs"