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Hi friends,
AI is rewriting the rules of search.
More and more, people are getting answers from AI-generated summaries. Pulled from trusted publishers but without citing sources, the result is zero clicks and plummeting website referral traffic. That’s a big problem for anyone who invests in news, thought leadership or original content to drive online discovery.
Publishers are pushing back. They’re blocking AI scrapers or striking licensing deals to make sure they’re compensated. But what does this trend mean for your brand, your website traffic and your visibility with artificial intelligence platforms and their large language models (LLMs)?
Read our short white paper for actionable tips on how to adapt.
It’s a hot and developing topic—and one we’re tracking closely. We hope this issue of "The Strategist" helps you make sense of the shifting ground beneath us.
Cheers,
Julie Wright
President, (W)right On Communications
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