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Hello Julie,

Employer brands are a hot topic thanks to the “The Great Resignation.” That's because corporate recruiters have now embraced branding and workplace storytelling as an important strategy to attract employees.

Brand strategists have always considered brand-building to be an inside-out process that starts with employees. They're the first audience a brand roll-out needs to win over because they're the ones who will deliver on the brand promise to customers. The strongest brands are those where the cultural alignment is high. That’s what separates Patagonia and Apple from Old Navy and Facebook Meta.

With today’s tight labor market and work-from-home trend, we're taking a closer look at the relationship between brands and cultures.

Cheers,

Julie Wright

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WHAT WE'RE WORKING ON

EDUCATION

Elevating Hospitality Education

We’re helping client partner Swiss Education Group attract and develop the next generation of global hospitality business leaders.

Read More

SENIOR LIVING

Napa Senior Gives Back

We loved the story of Pat Wolfe, an inspiring resident of The Meadows of Napa Valley, Reporters in Napa and the Bay Area did too.

Watch

CLEANTECH

Fast Company Next Big Thing

Our nomination of client partner Nuvve’s breakthrough Vehicle-to-Grid platform won the attention of Fast Company as a Next Big Thing in Tech.

#winning

VETERANS

Over 100 Veterans Honored

Oregon's Rogue Valley Manor is home to 118 veterans who gathered Nov. 11 to be honored by their neighbors, elected officials and local media.

Watch

B2B

Modernizing Pool Service

Our client, National Pool Partners, is making a splash in the pool service industry. Pools aren’t going anywhere and NPP is looking to the future.

Read More

HEALTHCARE

60 Years of Quality Care

To mark a big anniversary, we built an interactive digital timeline that shares Tri-City Medical Center's growth and accomplishments over the years.

Explore

WE’VE GOT NEWS FOR YOU

PARTNERSHIP

WOC GOES GLOBAL

(W)right On recently became a member of the International Public Relations Network. IPRN’s member agencies work together to provide local expertise with global reach. Julie and Grant Wright represented the agency in Lisbon, Portugal during IPRN’s annual meeting and conference this October. 

NEW FACES

(W)RIGHT ON FAM GROWS

We’re excited to welcome new talent to the agency team!

Felicia Watson (right) brings more than 20 years of diverse creative experience to lead all agency creative capabilities as our Director of Creative Service.

Parker Little (center) is (W)right On’s newest Senior Communications Strategist. Focused on client partners in the luxury hospitality, senior living and education sectors, Parker brings over 10 years of agency experience.

Rounding out our all-star additions is Communications Strategist Jen Moynihan (left). Jen’s background in broadcast journalism has proven a big asset to our client partners already.

LEADERSHIP

MEET WOC AVP CHANCELOR SHAY

With close to 12 years leading and supporting successful client partner programs at (W)right On Communications, Chancelor Shay was recently named Associate Vice President.

After a dozen years, he has also revealed the full story behind his internship interview at WOC!

“I left my college apartment an hour before the interview to be sure I wasn't late. I got to my truck only to find I had a flat tire. I wasn't sure I had enough time to put on the spare (or that I'd be able to get the grease off my hands), so I hopped on my street bike and rode up the I-5 wearing a borrowed suit jacket. As I was fixing my helmet hair in the bathroom before walking in the door of (W)right On Communications, Inc. I thought, ‘This is either foreshadowing bad things to come or will be a fun story to tell down the road.’"

We're happy to say that it was the latter! A great collaboration began that day. And the same determination and creativity that propelled Chance to our door back in January 2010 has been serving our client partners and team every since.

SAN DIEGO OFFICE

OUR DOWNTOWN DIGS

The (W)right On team was relieved to get back into the office this summer. However, our San Diego HQ is now at 402 W. Broadway where you’ll find us on the 27^th floor.

ABOUT US

(W)right On Communications, Inc. is an award-winning public relations firm specializing in integrated strategic communications with locations in Los Angeles, San Diego and Vancouver, B.C.

Los Angeles | San Diego | Vancouver

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