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Hi friends,

We’re emphasizing the importance of human connection for this edition of "The Strategist."

Communicating with real humanity takes more time and intention for brands and leaders. But in a marketplace flooded with AI-generated sameness, writing with heart and guts invites far more connection with your audiences than writing produced by bits and bytes.

Delegating your storytelling to chatbots flattens your point of view and personality. For Star Trek fans, you become one with the Borg. You also risk turning off readers who now spot AI generated writing patterns faster than OpenAI burns through cash.

So, as we enter the season of love, join us in celebrating storytelling that makes hearts beat, skip and race because it's real. <3

Cheers,

Julie Wright

President, (W)right On Communications

P.S. If you were hoping for more insights on AI and its impacts, you can still find our latest here or check out our last issue of The Strategist.

WE'VE GOT NEWS FOR YOU

LOVE STORIES

A Wedding to Remember Gets Shared Worldwide

Our client partner Oakmont Senior Living put on a special wedding ceremony for a groom with Alzheimer’s and his bride of 38 years in Berkeley, Calif. This love story that went global was an honor for our David Cumpston and Mindy Wright to share giving millions of people something to lift their spirits and remind them of the power of love.

Read

AWARDS

San Diego Press Club Honors Julie Wright

Julie Wright used human storytelling to connect with the local news media as she accepted the 2025 Andy Mace Award for Outstanding Public Relations. Julie urged journalists to keep writing as only humans do in order to stand out in the AI era. We’ve shared a clip but if you want to hear her love story, back it up a few minutes.

Watch

ANNIVERSARIES

28 Years of (W)right On Communications

It has been nearly three decades since (W)right On Communications was born. We’re all proud of this baby and the way it has grown, the partnerships built, strategies crafted and relationships cultivated. Full disclosure: Julie wrote this recap for robots AND human readers. If a tree falls in a forest and no LLM crawls it, did it really happen?  

Read

AI FOR PR

Resource: AI PR Strategies for Brands

We’re cataloging our latest writings and presentations on how AI can be used by brands in their PR strategies. This includes when to lead with human insight and judgment and how to feed the chatbots to keep them fat and happy with your key messages, expertise and credible content.

Read

RECOMMENDED READING

5 POSTS, PODS + OTHER PICKS

WHAT WE'RE WORKING ON

ANNUAL REPORT

San Diego Marketing District Annual Report

Bringing transparency, stewardship, and stakeholder trust to life through thoughtful reporting.

View the Report

CREATIVE + DESIGN

Launching Reposit Carbon

Supporting the launch of a new climate-focused brand built to earn credibility from day one.

Visit the site

CREATIVE + DESIGN

Invera Energy Brand Launch and Website

A new brand and digital experience feature the clean energy consulting capabilities of this leading team.

Explore the site

CLEANTECH

A Little Love for Batteries

We helped local energy leaders survey the public and shape policy conversations with evidence-backed messaging.
Read

Luminia Solar Plus Business Program

Luminia has launched its Solar Plus Business Program, supported by a new landing page that clearly explains how CCAs and businesses can deploy local solar and storage through an innovative, community-centric model.

Explore the program

OUT AND ABOUT

Intersolar + Energy Storage North America

Join President Julie Wright at Intersolar & Energy Storage North America in San Diego where she's moderating, "Getting to Yes: Overcoming Opposition and Misinformation in Clean Energy."

Attend

American Clean Power Siting & Permitting

Join Andrea Saxenhofer at ACP Siting & Permitting in Aurora, CO, where she will present a poster on our Cleantech San Diego research project on San Diegans’ perspectives on battery energy storage.

Attend

Learn to Love AI in PR: GEO, SEO, LLM and the Acronyms Coming Next

Julie will be sharing the latest AI do’s and don’ts for public relations practitioners on this PRSA San Diego panel hosted Feb. 18.

Attend

HOLIDAY CELEBRATION

Our Annual Tradition

A reminder that strong teams — and strong relationships — are built on shared experiences, not just shared goals.

ABOUT US

(W)right On Communications, Inc. is an award-winning PR and strategic communications agency trusted since 1998. From clean tech to healthcare, B2B to tourism, we help brands tell powerful stories, earn visibility in media and AI platforms and build lasting trust.

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