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Hello Julie,

The news media has undergone many changes over the last decade, impacting how news is reported, produced and consumed. 

Understanding how this affects the role traditional news plays in our communities, how we get and assess news and information, and the limitations and opportunities it presents is essential for business leaders and communicators.

This is the first issue of our newsletter to be curated by Terry Whitaker, our Associate Vice-President, Lifestyle and Consumer. He chose a focus that’s important not just to communicators, but to our democracy. I hope you enjoy and learn from these quick, hot takes as much as I have. 

As communicators, our currency today is trust. And whether we’re working with paid influencers or the Wall Street Journal, we approach our own work with respect for anyone who is building an audience through social media or reporting journalistically and upholding fairness, accuracy, and trust.

Cheers,

Julie Wright

RECOMMENDED READING

5 POSTS, PODS + OTHER PICKS 

Tips to help leaders and communicators navigate the new media landscape:

WHAT WE'RE WORKING ON

CLEAN ENERGY

V2G is a 'Game Changer' 

We’ve helped make Nuvve a global leader in electrifying transportation. Their V2G technology was recently called a ‘game changer’ in the climate fight by California's Governor.

Read

TOURISM

O’side Stories



We created a media tool for Visit Oceanside to help the destination tell its story, showcase news, and highlight its brand pillars of family, cuisine, adventure, and culture. 

Read

TOURISM

Why Tourism Matters



San Diego Tourism Marketing District’s recent video tells the story of the city's vital tourism industry's recovery while highlighting how local tourism benefits everyone.

Watch

SENIOR LIVING

LQBTQ+ Seniors' Stories



We secured national media coverage for LGBTQ+ residents at Oakmont Management Group’s Fountaingrove Lodge sharing their poignant coming out stories during Pride Month. 

Watch

HOSPITALITY

Getting Our Fam Back On



We organized the first post-pandemic media fam for Tenaya Lodge at Yosemite National Park highlighting their new Explorer Cabins.  

Read

HIGH TECH

XCOM Labs' First Look

We brought the media and analysts to XCOM Labs' VR experience at AWE 2022 to build brand awareness for its groundbreaking Wireless XR system.

Watch

WE’VE GOT NEWS FOR YOU

CLIENT WINS

WOC WELCOMES NEW CLIENTS

WOC is thrilled to announce the addition of four new clients across the education, clean energy, security, and property sectors respectively. 

MiraCosta College is a leading public community college serving over 20,000 North San Diego County students annually in over 70 disciplines through its associate degrees, university transfer and workforce readiness certificate programs. 

MCE is a public, not-for-profit agency providing clean electricity service to over 575,000 customers in 37 member communities across four Bay area counties: Contra Costa, Marin, Napa, and Solano. 

Allied Universal is a leading security and facility services company, providing proactive security services and cutting-edge smart technology to deliver evolving, tailored solutions that allow clients to focus on their core business. 

JPI is a national developer, builder, and investment manager of Class A multifamily assets with a headquarters in Irving, Texas and Western Region base in Carmel Valley. Since 1989, JPI has acquired and developed over 350 projects in  more than 140 cities covering 27 states and Canada and valued at over $14.3B.

WOC OFFICES

WOC CONTINUES RISE TO THE TOP

WOC has elevated its office game, moving into a larger space to accommodate the agency’s growth, and expanding team. We now occupy the top three floors of 402 W. Broadway in the iconic Emera, with spectacular panoramic views of downtown San Diego and easy access from the airport, Amtrak and transit. 

Last month, we celebrated our new home with over 100 of our clients, colleagues, and friends. If you haven’t been to our new offices yet, we’d love to show you some of the best views in San Diego.  

WOC OUT AND ABOUT

WOC ATTENDS UNCONVENTIONAL WOMEN'S CONFERENCE

On a train bound for San Juan Capistrano, Creative Director Felicia Watson and Communications Strategist Corie Fiebiger joined fellow Unconventional Women’s Conference attendees for a ride to get to know each other, talk business and network.

Hosted by the Women’s Business Enterprise Council – West, the event was attended by some of the most influential women and men in the DEI business. Our team spent the day catching up with current client partner SDG&E and connecting with representatives from AT&T, Sony Pictures, SoCal Gas and Electric amongst others.

ABOUT US

(W)right On Communications, Inc. is an award-winning public relations firm specializing in integrated strategic communications with locations in Los Angeles, San Diego and Vancouver, B.C.

Los Angeles | San Diego | Vancouver

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