Hello Julie,

This year has been go-go-go for us. We hope that you're also appreciating the calmer summer vibe, out-of-office email replies and time to catch your breath and think big thoughts. We don't suggest you take our newsletter on vacation with you--although we'd be honored if you did. Consider this a friendly catch up on what our team has been reading and doing to keep current and tips to help you chill out when you tackle your next big communications challenge.

Cheers,

Julie Wright

WE’VE GOT NEWS FOR YOU

NATIONAL AWARD

NEWSWEEK NAMES WOC A TOP PR AGENCY

(W)right On Communications earns prestigious national ranking.

We’ve been named a 2024 Best PR Agency in America by Newsweek! (W)right On Communications was recognized for our excellence in four categories, including landing in the top 25% of the 150 agencies listed for Brand Reputation & Marketing and Internal Corporate Communications & Employee Engagement.

The list was determined through an independent national survey of 2,400 industry professionals. “Huge thanks to the (W)right On team for their incredible work and for consistently going above and beyond,” said President Julie Wright. “And a sincere thank you to our incredible client partners for their continued trust and support – we couldn’t have achieved this without you. Here’s to many more successful partnerships!”

CLEANTECH

PROBLEM-SOLVING FOR CLEAN ENERGY

(W)right On Communications hosts San Diego cleantech leaders

In partnership with Cleantech San Diego, WOC recently helped bring together important voices in energy storage and clean energy at our downtown San Diego office. Energy storage specialists, clean power providers, trade associations, city governments and (W)right On client partner EnerSmart Storage shared opportunities and challenges facing the industry. The lively discussion focused on how stakeholders and experts in California’s clean energy transition can leverage strategic communications including outreach and education to drive awareness and support for projects and the important decarbonization progress underway for our grid.

POLICY + INNOVATION

WORLD DESIGN CAPITAL SAN DIEGO TIJUANA 2024

The San Diego-Tijuana region is the 2024 World Design Capital®, and (W)right On welcomed WDC 2024 to its client roster in July. We're helping show San Diegans how design-driven policy improves lives, drives innovation and builds the global reputation of our binational region--all while creating a better future through a commitment to justice, equity, diversity and inclusion.

WDC 2024 has more than 300 community events and projects to experience--it's 366 days of design (in case you forgot, 2024 is a leap year!)

Taking part in WDC is easy. Visit wdc2024.org, subscribe to WDC emails, follow WDC 2024 on social media and check out its calendar.

DEI COMMUNICATIONS

ROCKING AEG'S 2023 DEI REPORT

(W)right On drafted and designed the 2023 Diversity, Equity and Inclusion report for the world’s leading sports and live entertainment events company, AEG Worldwide.

AEG entertains more than 100 million people every year.

Its U.S. workforce is 43.3% women and 42.5% black, Indigenous and people of color, and it has sources over 80,000 diverse suppliers including (W)right On Communications which is a Woman-owned Business Enterprise.

Read

TOURISM LEADERSHIP

JULIE WRIGHT LEADS CALTRAVEL COMMS COMMITTEE

The California Travel Association (CalTravel) is the voice of California’s travel industry. It protects and advances the $150.4 billion industry and its 1.2 million jobs.

As board director and chair of the communications committee now through June 2026, (W)right On President and Founder Julie Wright and committee members will ensure that CalTravel’s communications remain on-mission, consistent, and effective by providing feedback, thinking of new ways to engage membership, and suggesting content for CalTravel’s website, newsletters, social media channels, and events.

WOC AVP, Hospitality and Lifestyle David Cumpston also serves on CalTravel's Communications Committee and its DEI Committee. Thank you, both, for your service!

WOC OUT + ABOUT

SHARING KNOWLEDGE WITH CAUSE SAN DIEGO

Team members Julie Wright and Capree Waters explained the evolving landscape of media relations and brand partnerships at Cause San Diego’s June lunch & learn. They discussed how and why nonprofits need to attract media coverage and how to use influencer partnerships, content and social media strategies to maximize brand impact.

Save the date: the 26th Annual San Diego Cause Conference will be October 23, 2024!

WELCOMING SUMMER + CELEBRATING TOURISM

WOC was on-site in Balboa Park representing our client partner, the San Diego Tourism Marketing District, as its contractor, the San Diego Tourism Authority, held a press conference to kick off the summer travel season. The event was held at the Natural History Museum. It coincided with National Travel & Tourism Week, which recognizes and promotes tourism’s critical role in powering economies, communities and connections.

REPPING CLEAN TRANSPORTATION AT ACT EXPO

The Advanced Clean Transportation -- or ACT -- Expo moved to Las Vegas from Anaheim this year. WOC’s Larry Smalheiser attended with client Zenobē and joined agency friends from the World Resource Institute Electric School Bus (ESB) Initiative. In between a panel session on second-life ESB batteries, media and analyst meetings that WOC secured and all of the after-hours networking and socializing, Larry found a quick moment to document the trip.

TOURING THE BEST OF BAY AREA SENIOR LIVING

AVP David Cumpston joined Carrie Delaney, SVP of sales and marketing with client partner Oakmont Senior Living to meet with staff and residents of several upscale communities in the San Francisco Bay Area earlier this month. Since 2021, (W)right On has served as a proud partner of Oakmont which has grown tremendously over the years. The organization now represents nearly 100 luxury senior living communities across California, Nevada and Hawaii.

WHAT WE'RE WORKING ON

PROFESSIONAL SERVICES

$5.5B for Credit Card Merchants

We’re the national outreach team chosen for the $5.5-billion Payment Card Settlement, the largest private antitrust settlement in U.S. history. Media, influencers, trade groups, social media, webinars—we're pulling out all the stops.

Are You Eligible?

CLEAN ENERGY

Electric Fleet White Paper

Our white paper on battery lifecycle management and content marketing program helped introduce Zenobē North America’s fleet electrification expertise to public and school transit professionals making the switch to clean transportation.

Read

CYBERSECURITY

Coverage + Collateral

We’re helping ID Dataweb get noticed for its identity authentication solution in technology trade media and with content and design that keeps its customers and prospects up to speed on its best of breed solutions for validating customer identities across platforms.

Learn More

TOURISM

O'Side Tourism Summit Soars

Oceanside had a lot to celebrate during its Annual Summit in May when the City’s hospitality, dining and travel industries gathered with city and county officials who benefit from tourism’s tax contributions. WOC proudly designed the day’s print and video assets.

Watch

SENIOR LIVING

Thanks to Sarah McLachlan!

A sweet idea from a SoCal Oakmont Senior Living community landed several residents in a video shown during Sarah McLachlan’s performance of her song “Ice Cream” during a recent concert tour. The WOC team helped local media get the “scoop.”

Watch

RETIREMENT LIVING

College Kids <3 Retirees

TV news outlets in Phoenix loved our story about intergenerational pen pals from the Mirabella at ASU luxury retirement tower and Arizona State University student body. Local media enjoyed sharing stories of the bonds formed and commonalities discovered.

Watch

MANUFACTURING

Polishing a Spotless Brand

Cyclone Technologies makes one of the most water efficient and effective hard surface cleaning machines in the U.S. WOC helped build their brand presence online with a new website, racing division launch and social media campaign.

Watch