The Strategy Group Named Direct Mail Firm Of The Year.

In 2024, The Strategy Group helped candidates win their races in some of the toughest battlegrounds around the nation. In addition to those electoral wins, we stood out among our competition, taking home five Reed awards, including Direct Mail Firm of the Year for the second time, previously for 2022.

Campaigns & Elections Reed Award Winners

Excellence in Political Campaigning

Direct Mail Firm of the Year – Democratic

The Strategy Group

Direct Mail

Best Mail Piece for a Bare-Knuckled Street Fight Victory (Democratic)

Tammy Baldwin U.S. Senate

Jerky

Best Mail Piece for IE – Statewide

Allison Riggs For NC Supreme Court

Terrify You

Best Mail Piece for Mayoral Campaign (Democratic)

Daniel Lurie for San Francisco Mayor

Shake Up City Hall

Toughest Direct Mail Piece (Democratic)

Tammy Baldwin U.S. Senate

Jerky

We are proud to have produced award-winning work on behalf of diverse and progressive campaigns and organizations from coast-to-coast at all levels of the ballot. We are thankful to have worked alongside talented clients, their staff and our colleagues, and look forward to doing it again in 2026.

We are proud to have helped North Carolina Governor Josh Stein notch a 15-point win in a Trump-won state.
Senator Tammy Baldwin earned a third term despite the challenging anti-incumbent environment and deep-pocketed spending against her.
Senator Andy Kim took on the establishment and politics as usual to become our country’s first Korean-American Senator.
Senator Angus King earned 52% in a four-way contest by staying true to his Independent roots.
Senator Amy Klobuchar won her fourth term in office by 16 points, showing strength in every corner of the state.
Senator Elissa Slotkin prevailed by overcoming more than $50 million in hostile outside spending.
Over a dozen House candidates won, including in multiple races rated as toss-ups. Between candidate committees and aligned organizations like House Majority PAC and the DCCC IE, it was our privilege to help elect new U.S. Representatives Sarah Elfreth, Maggie Goodlander, Kelly Morrison, Suhas Subramanyam, and George Whitesides (IE).
The Wisconsin State Senate Democratic Caucus won 5 of 5 targeted races, taking the State Senate from 22R-10D to 18R-15D; The NC House Democratic Caucus broke the Republican supermajority, while the NC Senate Democratic Caucus successfully defended their Democratic margin. The Minnesota State Senate (IE) protected their one-seat Democratic majority by defending their only open swing seat.
Numerous mayoral and ballot initiatives.

For more award-winning mail visit StrategyGroup.com

With one-party control in Washington, DC, the next two years will see important battles at every level of the ballot. Founded by progressive campaign professionals in 1989, The Strategy Group looks forward to continuing to play its part in the fights ahead.

With gratitude,

Aviva Bowen, Jason Bresler, Morton Brilliant, Danielle Cendejas, Peter Giangreco, Douglas Herman, Judith Wallner, Terry Walsh.

With offices in four cities, The Strategy Group (TSG) is one of the nation's leading targeted communications firms. Founded in 1989 and focused on progressive candidates and causes, TSG helped Barack Obama win his improbable race for U.S. Senate in 2004 and was the only firm to work with President Obama in every primary and caucus in 2008. In 2022, TSG was proud to help deliver victories for critical leaders like Michigan Governor Gretchen Whitmer, Wisconsin Governor Tony Evers, and more than a dozen members of the U.S. Senate and House, while also flipping two legislative chambers from red to blue, and helping elect officials up and down the ballot across the country.