Housing Market Shines with Opportunities

Naples, Fla. (February 21, 2025): The numbers don’t lie; that is good news for buyers and sellers navigating the Naples real estate market. According to the January 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), overall closed sales in Naples increased 12% in January to 551 closed sales from 492 closed sales in January 2024. And while annual appreciation has quieted compared to 2021 and 2022, the median closed price in January increased 9.4% to $659,000 from $602,000 in January 2024.

January’s inventory increased 39.5% to 6,808 properties compared to 4,881 properties in January 2024. Despite the median closed price increasing, the January report also showed 2,668 price decreases in

January. Lower home prices can be an opportunity for buyers, but sellers may face more competition. The increase in inventory may compel buyers to take more time to make a purchase decision because they have more options. It also pressures sellers to be flexible with their prices and terms because they are now competing with other sellers in a buyer’s market where buyers have more bargaining power.

If you are considering buying or selling your home in Marco Island, Naples, Bonita Springs, Estero, Fort Myers Beach, Fort Myers, and all surrounding areas, look to The Jana Caudill Team, who can provide an accurate market comparison and expert advice on capitalizing on today’s market conditions. We can ensure your next purchase or sale is a success!

CLICK HERE to read the latest NABOR Area Market Report.

A Different Approach with Superior Results

The Jana Caudill Team is committed to delivering unparalleled service and expertise tailored to your discerning needs. Supported by our elite team, you'll enjoy a seamless, premium buying experience designed for efficiency and ease. Rely on us to negotiate the best terms on your behalf, delivering a transaction that meets and surpasses your highest expectations. We serve Marco Island, Naples, Bonita Springs, Estero, Fort Myers Beach, Fort Myers, and all surrounding areas! We invite you to view a selection of our offerings below. Call (239) 250-9977 or email info@janacaudillteam.com to schedule a walkthrough today!

Why Work With Us?

We know that working with home sellers is not a one-size-fits-all process. We approach each client individually, taking the time to understand their specific situation, unique needs, and lifestyle. We are here to guide, educate, network, advocate, and negotiate for you. It’s what we do, and we do it well. The Jana Caudill Team offers:

• An unparalleled referral network both locally and globally.
• Active buyer pools with lead connections.
• Qualified luxury and high-net-worth client prospect databases.
• Highly trained and experienced expert listing and buying specialists.
• Detailed listing and transaction management.
• A full-service administrative team.
• Comprehensive first-class marketing campaigns.
• Beautiful professional photography, videography, and home staging.
• Drone perspectives and virtual tours.
• Hundreds of five-star reviews. Don’t just take our word for it!

In today’s real estate market, the guidance and expertise of a professional have never been more valuable. While every market shift has looked slightly different, The Jana Caudill Team understands how to navigate it properly, saving our clients time, energy, and money. Call (239) 250-9977 or email info@janacaudillteam.com to learn more!

Marnie Cutrone

Senior Mortgage Loan Officer

Home Financing Expert

Smart Upgrades That Boost Home Value

(OpenAI, 2025)



When it comes to enhancing the value of your home, smart upgrades can make a significant impact. Whether you’re planning to sell or want to enjoy a more comfortable living space, investing in upgrades that blend technology, energy efficiency, and style can offer high returns. Here are some smart home improvements that are particularly valuable:

• Energy-Efficient Windows and Doors: Southwest Florida’s sunny climate can lead to high cooling costs, so energy-efficient windows and doors are a great upgrade. Look for models with low-emissivity (Low-E) coatings that help reflect heat while letting in natural light. High-quality, insulated doors can prevent drafts, reduce energy bills, and enhance your home’s curb appeal.
• Smart Thermostats: With our warm temperatures, a smart thermostat is a must-have for any modern home. Systems like Nest or Ecobee allow you to control your home’s temperature remotely via your smartphone, optimizing energy use while keeping your home comfortable. These devices not only help lower energy bills but are also appealing to environmentally-conscious buyers.
• Outdoor Living Spaces: Creating or enhancing an outdoor area can significantly boost your home’s value. Add a well-designed patio, outdoor kitchen, or fire pit to provide both luxury and functionality. A shaded pergola or retractable awnings can also offer comfort during the hot summer, making outdoor spaces usable year-round.
• Smart Security Systems: Many homeowners prioritize home security, and smart security systems offer peace of mind and convenience. High-tech systems with video doorbells, smart cameras, motion sensors, and integrated alarms can be monitored anywhere. Many buyers appreciate the added security and the ability to monitor their property remotely, especially in vacation or seasonal homes.
• Modern Kitchen Upgrades: A kitchen is often the heart of the home, and an updated kitchen can significantly impact its value. Consider installing energy-efficient appliances, like a smart refrigerator or induction cooktop, which offer both convenience and sustainability. High-end finishes, such as quartz countertops or custom cabinetry, also add sophistication and elevate the space’s overall appeal.
• Luxury Bathroom Features: Bathrooms are another area where upgrades can pay off. Installing smart showers with temperature control or adding touchless faucets can appeal to tech-savvy buyers. For those looking to go the extra mile, heated floors, a modern soaking tub, or a steam shower can transform a basic bathroom into a spa-like retreat.
• Landscaping and Irrigation Systems: Investing in professional landscaping and a smart irrigation system enhances your home’s curb appeal and ensures your garden thrives in the Florida heat. Automated sprinkler systems, for example, adjust water usage based on weather conditions, helping maintain lush, green landscapes without wasting water.

These innovative upgrades make your home more enjoyable, offer long-term savings, and appeal to buyers who value technology and energy efficiency. Whether enhancing your property for resale or improving your enjoyment, these investments will surely deliver returns. In Southwest Florida, where outdoor living, technology, and energy efficiency are prized, making smart upgrades is a smart move.

Named to USA Today’s 10Best List, Sofra at The Ritz-Carlton, Naples, invites you to savor a distinctive menu of shareable Mediterranean dishes crafted from time-honored recipes and authentic spices. Proudly celebrating local ingredients, including fresh produce and the daily catch, Sofra was honored by Naples Illustrated as “Best Healthy Dining.” Indulge in seasonal favorites like vibrant cold mezze, tender braised artichokes, succulent roasted meats, and artisanal olive oils—all served with freshly baked, regionally inspired bread. Whether dining with family or friends, Sofra offers an unforgettable culinary journey, perfect for locals seeking exceptional flavors in an elegant yet inviting setting. Reservations accepted.

The Jana Caudill Team brokered by eXp Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. If your property is listed with a real estate broker, please disregard. It’s not our intention to solicit the offerings of other real estate brokers. We’re happy to work with them and cooperate fully. This material is based upon information we consider reliable, but because third parties have supplied some of it, it may be subject to errors, omissions, and changes. Reference to any products, services, links to third parties, etc., does not constitute or imply its endorsement, sponsorship, or recommendation by The Jana Caudill Team.