The Three Rules of Simplicity
From Keep It Simple by Joe Calloway

 Marty McCarthy, CPA, CCIFP
Focused on You. Dedicated to Your Success.
February 18, 2019

When the team at Simple Truths asked Joe Calloway what he hoped readers took from his new book Keep It Simple , he said:

“Even in a world that becomes more complex every day, you have the power to simplify your life and your work. You simplify by getting focused on what matters getting clarity on what is truly important. When you simplify, you are more productive, less stressed, and life and work become more fulfilling.”

According to Calloway, the Three Rules of Simplicity are based on the answers to these questions:
  1. Will this get me where I want to go?
  2. Will this help me to create positive relationships?
  3. Will this assist me in reaching my sales goal?

In his book, Calloway provides examples of the three rules of simplicity used by some of his clients. For example, one of the largest national trucking company boiled it down to three simple rules that they abide by every single day.
  1. Pick it up when you said you would.
  2. Deliver it when you said you would.
  3. Deliver it intact and all there.

The three rules developed by a drive-in restaurant chain are:
  1. Give customers the freshest, highest quality foods they can buy.
  2. Provide meals with friendly service.
  3. Serve in a comfortable, sparkling clean environment.

What are your three rules? Mine are:
  1. Focus on the client.
  2. Be dedicated to their success.
  3. Ask questions, listen to what is being said, and provide an honest response. 

According to Calloway, it’s easy to come up with a wordy, complicated vision, mission, or goal. It's much more challenging to create a goal that is simple and easy to understand. Resist the temptation to overthink things. Boil it down to the essence of what matters most. We should strive to focus on the essential and minimize the rest. In the words of the late Steve Jobs: “That’s been one of my mantras- focus and simplicity. Simple can be harder than complex: you must work hard to get your thinking clean and make it simple. But it’s worth it in the end because once you get there, you can move mountains.” The bottom line is that a team with a shared, and simple, vision will produce better results.

Please feel free to call anyone on our team to discuss your three rules of simplicity at 610-828-1900 (PA) or 732-341-3893 (NJ) with questions. You can also contact me at , We are happy to help. 

Martin C. McCarthy, CPA, CCIFP
Managing Partner 
McCarthy & Company, PC 

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