What’s Trending in the Toy Box? The Toy Insider Experts Dish on What’s Hot to Help Holiday Shoppers Find Toys Sure to ‘Wow’ Kids and Kidults Alike



The Toy Book’s sister publication unleashes its annual list of the hottest toy trends, just in time for the holiday shopping season! Check out this season’s top toy trends…

The Paley Center for Media Honors Hasbro Centennial with Gala Tribute, Media Speakers



Hasbro’s 100th anniversary celebration continued this week with a major tribute looking back at a century of iconic toys, games, and play and The Toy Book was there. Read more…

Just Play Unveils Toys Inspired by Disney’s ‘Wish’



With just a month left until it hits theaters, toy makers are all in on toys inspired by Disney’s Wish. This month, Just Play just launched its collection of toys featuring Asha and other characters from the movie. Read more...

LEGO Adds ‘Dune’ to Licensed Lineup for 2024



The LEGO Dune Atreides Royal Ornithopter set features nearly 1,400 pieces and hits retail beginning Feb. 1, 2024 ahead of Dune: Part Two hitting theater screens on March 15. Read more…

Crayola, Spalding Team Up for Colorful Basketballs



Crayola and basketball brand Spalding are joining forces in a new licensing pact to make colorful basketballs and other outdoor accessories that will hit retail in the months ahead. Read more…

McFarlane Toys Unveils Licensed Dragons Figures Inspired by Harry Potter, The Lord of the Rings



McFarlane’s Dragons line is spreading its wings to encompass an array of licensed beasts from some of the world’s top fantasy franchises. Read more…

Moose Games’ Kangaroo Cleanup Crewmember Has Done His *Doo*ties



Moose Games celebrated the launch of its new game, Doo Doo Kangaroo, with a contest searching for a Kangaroo Cleanup Crewmember. Young Frankie Padilla from Florida headed to San Diego this past weekend to meet some kangaroos. Get the scoop at The Toy Insider…

Sesame Street Joins Jay At Play’s Happy Nappers Lineup in 2024



Jay At Play discovered how to get to Sesame Street. The company inked a licensing deal with Sesame Workshop for the evergreen Sesame Street brand under which it will develop, market, and sell a wide range of products set to launch in fall 2024. Read more…

These Ted Lasso Barbie Dolls Will Lift Your Spirits Just Like Ted Does



In collaboration with Warner Bros. Discovery Global Consumer Products, Mattel has revealed the Ted Lasso x Barbie collection, featuring three of the Apple TV+ series’ main characters — Ted Lasso, Rebecca Welton, and Keeley Jones — as dolls. Read more at The Pop Insider…

Hess Toy Truck Rolls On Following Hess Corp. Sale to Chevron



A holiday tradition is set to continue despite the winds of change. This week, Chevron entered into an agreement to acquire Hess Corp. in a $53 billion deal. While oil industry mega-mergers fall outside the business of play, members of the toy industry were joined by families across the U.S. in asking the serious question: What about the Hess Toy Truck? Read more…

Five Nights at Freddy’s: Independent Multimedia Mayhem Goes Mainstream



On the eve of their cinematic debut, Freddy Fazbear and Co. are racking up big bucks while proving that an independent IP can become a full-blown franchise with multi-audience appeal. Read more…

Talkin’ Toys: Luki Lab Makes New Moves with a Focus on Specialty



The Toy Book caught up with Luki Lab’s President and CEO Didier Pietri to talk about the company’s moves into new categories and the importance of specialty retail. Read more…

How Specialty Retailers are Bringing the Holiday Magic



From festive store windows to last-minute restocks, there are lots of reasons to shop small this holiday season and ASTRA has all the details. Read more…

Safeguarding E-Commerce Success: The Importance of Brand Protection Against Counterfeits



Women in Toys, Licensing & Entertainment presents a look at how Amazon is working with its membership to protect the IP of independent businesses. Read more…

Diverse Companies Acquires On the Road Reps, DGA Trendsetters



Diverse Companies, a synergistic collective, is expanding its reach through the acquisition of two regional rep groups serving toy stores, gift shops, museums, and more. Read more…

PMI Kids’ World Welcomes Mark Kingston as Lead of Licensing and Business Development



Kingston co-founded Libertas Brands and previously held roles at BBC Worldwide, The Walt Disney Co., Nickelodeon, Viacom, and Paramount. With more than 24 years in the world of consumer goods, he’ll lead the charge for PMI’s expansion in the global market. Read more…

Enchanted Moments Appoints Cindy Persing as the Director of Special Projects, B2B Sales, and Rep Development



Persing joins the company with an extensive background in the wholesale gift sales industry and will be responsible for developing corporate processes, continuing representative education, and growing B2B sales. Read more…