The Toy Insider’s Sweet Suite Returns; World Video Game Hall of Fame Finalists Revealed

March 23, 2023

The Toy Insider’s Legendary Sweet Suite Event Returns

The toy industry’s sweetest night of play is back for more! The Toy Insider’s 14th annual Sweet Suite event is set to take place Wednesday, July 12, 2023, at Pier Sixty in New York City. This year’s event is packed with more toys, photo ops, and hands-on fun than ever before. Learn more about how you can get involved!

The Toy Book is Seeking Toys and Games ‘Made in USA’

We have a number of upcoming and ongoing editorial opportunities available for companies making high-quality toys and games in the U.S. Click here for more details!

The Strong Reveals 2023 World Video Game Hall of Fame Finalists

The Strong’s World Video Game Hall of Fame in Rochester, New York dropped the curtain on the finalists vying for a coveted spot in the Hall. Several of this year’s titles have had an impact on the toy department over the years, inspiring action figures, vehicles, plush, and more since their release. Level up with the details…

MGA Entertainment Partners With General Mills for L.O.L. Surprise! Mini Bites

General Mills cereal brands, including Trix, Cinnamon Toast Crunch, Wheaties, Lucky Charms, Honey Nut Cheerios, Cocoa Puffs, Franken Berry, Count Chocula, and Boo-Berry will all feature in a new range of collectible dolls. Read more…

Mattel Unleashes Masters of the Universe 2023 Lineup

Following a behind-closed-doors preview at Spielwarenmesse in Nuremberg, Germany earlier this year, Mattel has officially unveiled its 2023 Masters of the Universe (MOTU) product line. The full range includes a whopping 31 SKUs. Learn more…

The LEGO Group Releases Icons Classic Land Rover Defender 90 Set To Celebrate the Vehicle’s 75th Anniversary

LEGO marked the occasion by placing a yellow Land Rover Defender atop the Scottish Highlands, naming it the, “The Hardest To Reach LEGO Store in the World.” A short film was produced by The LEGO Group in which two adventurers raced to make it to the Land Rover and build the LEGO Land Rover set. Learn more…

WowWee, Hasbro Extend Partnership for NERF Super Soaker, Splash Games

Following the success of last year’s Hasbro Splash Games and NERF Super Soaker lines, which debuted exclusively at The Toy Book, WowWee has extended its partnership with Hasbro to bring even more titles from the Hasbro Gaming and NERF Super Soaker portfolios into the outdoor and active category. Read more…

Playmobil Releases 4 Wheely Great New Truck Sets

A fleet of new vehicles will join the Playmobil lineup this spring, including refreshed takes on some old favorites inspired by real-life helpers. Read more at The Toy Insider…

McFarlane Toys Releases New 'The Flash" Collectibles

This summer, Warner Bros. will release The Flash, a tale of “two kids, a retired vigilante, and a half-charged solar-powered alien.” McFarlane Toys will bring the merch for the kidult crowd, including a range of action figures inspired by The Flash, Supergirl, and Batman. Enter the multiverse at The Pop Insider…

The Nacelleverse Expands at Retail with Biker Mice from Mars Action Figures

Originally launched as an animated series in 1993, Biker Mice from Mars first hit toy departments in 1995 with a line of action figures, vehicles, and playsets from Galoob Toys. The line inspired video games from Tiger Electronics and Konami and was relaunched in the mid-aughts with toys by Giochi Preziosi. Learn more…

Ravensburger Unleashes New Details on Disney Lorcana Trading Card Game

The first chapter of Disney Lorcana hits shelves at the end of August and features more than 200 cards in starter decks, booster packs, gift sets, and the Illumineer’s Trove. Learn more…

Paragon FX Group Introduces Batman ’66, Wizard of Oz Prop Replicas

The toy-adjacent world of pop culture collectibles continues to expand with new offerings from Paragon FX Group. The company is rolling out a pair of unique “grail” items that collectors can purchase through an array of specialty retailers. Learn more…

Atari Acquires a Dozen Retro Stern Electronics Titles, Including ‘Berzerk’ and ‘Frenzy’

Atari says it will seek to expand digital and physical distribution of the 12 classic titles developed by Chicago’s Stern Electronics, create new games based on the intellectual property, and explore brand and merchandising collaborations. Read more…

Waboba Releases Its New Unsinkable Flying Disc FLOBO

After consumers reached out asking for a water-friendly disc, Waboba decided to create a flying disc that not only is impossible to sink, but also flies well. FLOBO features a patent-pending design that combines a flexible rim and fabric. Learn more…

Backstory: Cabbage Patch Kids — Looking Back at the Kids that Crazed the World

The Toy Book turns back the clock for an in-depth look at the Cabbage Patch Kids frenzy of 1983 as the iconic doll brand celebrates 40 years since Coleco first brought it to the masses.