The Usability Insider
Newsletter from Situated Research - September 2011



Make Your Website a Growth Engine - Signs of the Times Magazine

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Make Your Website a Growth Engine - from Signs of the Times Magazine

 

Michel Sharritt, Vice President of Situated Research, discusses key aspects of a business website, in her article in Signs of the Times magazine.  

 

This brief article discusses key components of websites and Internet marketing. Topics include information design and layout, usability, and search engine optimization: all presented in a way to help you leverage these technologies to build your business.

 

Utilizing Situated Research's free usability report can help you take the next step in improving your website to boost business. Download the free white paper today to get started! 



Upcoming Free Webinars

Website Usability: Achieving Effective Communication with Your Customers (October 7 @ 2pm CDT)

 

How powerful is the message you present to your customers? When people visit your website, are they confused or overwhelmed with information? Do you have a website and have no idea if it is bringing in customers or hurting your business?

You can re-design the way information is presented on your website to communicate effectively and give users a clear call to action. Attend this webinar and find out how to make your website work hard to support your business.

 

Topics:

  • Finding a balance between overwhelming and underwhelming designs
  • The relative importance of search and navigation - and how to improve both so people can find information on your site
  • How to describe products and services so that your customers understand them
  • Costs of a bad design
  • Usability guidelines and when to bend the rules
  • How to create a pleasant user experience and Internet presence that makes people want to do business with you
  • Where to spend your money to achieve maximum improvement in user experience metrics 

The speaker, Michel Ann Sharritt of Situated Research, is an internationally recognized speaker on social media, usability, and website design. She has over 16 years of marketing experience and a strong track record of helping software companies succeed with their design needs. Space is limited, so reserve your seat today:  

Register for our webinar
Friday, October 7th, 2-3:00pm CDT



Social Media Marketing Course
5 day course | on-demand

 

The trainer, Michel Ann Sharritt of Situated Research, is an internationally recognized speaker on social media. She has over 16 years of marketing experience and a strong track record of helping companies succeed using social media. This is an introductory course for those new to social media. The course is only $99 for 10 hours of training, and includes a bonus coupon for $100 off a Social Media Marketing Campaign. Learn more about the Social Media Marketing Course - and sign up today! 

 

 



Whether we help you design tomorrow's video games, software, or websites, you should know exactly what kind of experience you create for your users. This knowledge helps to design situations that yield intended, meaningful outcomes with lasting results.

All the best for you and your business this month,

 

The Situated Research Team

 



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