Make Your Website a Growth Engine - from Signs of the Times Magazine
Michel Sharritt, Vice President of Situated Research, discusses key aspects of a business website, in her article in Signs of the Times magazine.
This brief article discusses key components of websites and Internet marketing. Topics include information design and layout, usability, and search engine optimization: all presented in a way to help you leverage these technologies to build your business.
Website Usability: Achieving Effective Communication with Your Customers (October 7 @ 2pm CDT)
How powerful is the message you present to your customers? When people visit your website, are they confused or overwhelmed with information? Do you have a website and have no idea if it is bringing in customers or hurting your business?
You can re-design the way information is presented on your website to communicate effectively and give users a clear call to action. Attend this webinar and find out how to make your website work hard to support your business.
Finding a balance between overwhelming and underwhelming designs
The relative importance of search and navigation - and how to improve both so people can find information on your site
How to describe products and services so that your customers understand them
Costs of a bad design
Usability guidelines and when to bend the rules
How to create a pleasant user experience and Internet presence that makes people want to do business with you
Where to spend your money to achieve maximum improvement in user experience metrics
The speaker, Michel Ann Sharritt of Situated Research, is an internationally recognized speaker on social media, usability, and website design. She has over 16 years of marketing experience and a strong track record of helping software companies succeed with their design needs. Space is limited, so reserve your seat today:
Whether we help you design tomorrow's video games, software, or websites, you should know exactly what kind of experience you create for your users. This knowledge helps to design situations that yield intended, meaningful outcomes with lasting results.
All the best for you and your business this month,