Historically, celebrities and VIP parties go hand in hand. Clients who booked a celebrity speaker would have a photo line, book signing, or autograph session for VIP guests following the event that allowed them to closely interact with the celebrity. Sometimes the client would even host a cocktail party or meet and greet for VIP guests and sponsors the night prior.
Nowadays, our team is seeing fewer and fewer celebrities and clients alike planning VIP experiences in conjunction with their events. Why might that be? The answer to this trend is twofold...
