Our WIAA tournament sponsorship allows DFW to lead the way in creating an ESPN-like experience for athletes and fans – all while showcasing the nutritional value of chocolate milk, speaking to dairy farming practices and reinforcing Wisconsinite's pride in local dairy. Through a diverse array of efforts to reach coaches, athletes and fans, DFW is establishing chocolate milk as a mainstay in their nutritional plans through the sport season and beyond.
Millennial parents and Gen Z are looking for foods that help keep them healthy, enhance their physical wellbeing, and create moments of comfort and happiness. DFW localized MilkPEP's Built with Chocolate Milk national campaign to be as efficient as possible with farmer dollars while encouraging consumption of chocolate milk and building trust in dairy.
Due to gathering restrictions, DFW has focused on promotion activities that can be experienced through a screen - whether it be TV, computer or phone - so be sure to watch for chocolate milk messaging throughout the tournaments. We will also be airing a series of dairy and cheese commercials during the events.
While tournaments this year will look and feel a bit different, chocolate milk will be available to the teams following their competitions will remain the same. Athletes and coaches for boys and girls basketball, as well as hockey, will have chocolate milk to support their refuel and recovery.
The state tournaments give DFW a platform to showcase chocolate milk as the true leader in recovery to the athletes that, like Wisconsin’s dairy farmers, work daily to perfect their skills and achieve success.
Dairy Farmers of Wisconsin District 8 representative of Marathon County
Executive Committee & Communications Committee