THE VERDE EDITION
Turning Problems Into Profit
JULY 2022 | VOL. 2
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ICYMI: JUNE 2022
BLOG - Who's getting it right - and wrong - in Customer Experience

Customer Experience has been, and continues to be, a high strategic priority for businesses. 2022 will see an estimated $641 billion spent in #globalCX tech spending.

While many of these organizations are getting it right, The Verde Group believes many also have blind spots when it comes to maximizing their CX investments.
PODCAST - Our CEO, Paula Courtney, speaks with Chris Grainger of EECO Asks Why and shares her entrepreneurial journey and how taking risks was something she always leaned into.

IN THE NEWS
The recent baby formula shortage highlights a fundamental challenge when customer and market needs are discounted or taken out of the equation all together.

While great efforts have been made in the past few weeks to resolve this issue impacting millions of families, it has us wondering if all could have been avoided if manufacturers would have had a better, more persistent grasp on customer experience and market dynamics.
Why Verde....
From our two decades of experience, The Verde Group has mastered pinpointing the friction within client's businesses CX journey. Our non-traditional customer dissatisfaction research & Experience-Attitude-Behavior Consistency Model can help you prioritize and tackle the CX problems that negatively impact your business.

The result? Fresh thinking that leads to measurable improvements in customer loyalty, spend, and value.
Did you know that over 60% of customers, regardless of industry, likely experienced a problem during their last transaction with your brand?
What do you believe is the greatest CX challenge facing the retail industry?
Omni-channel complexity
Supply chain issues
Staff support and expertise
Inability to measure CX effort