In This Issue:

Executive_CornerExecutive Corner
It's been an exciting summer here at the HCAOA Headquarters as we continue to execute on strategic initiatives to represent HCAOA as the leading voice of the home care industry.
As an example, in June, we rolled out the Caring for America's Seniors: The Value of Home Care report. The seminal report on home care provides information on the growing and critical role of professional home care in the United States in response to the millions of aging Americans who will need care. The report shines a spotlight on home care as a valuable and vital part of the solution to the challenges that accompany population aging. The report carefully incorporates industry facts, existing data from credible and trusted sources, and stories directly from caregivers and the families they serve to clearly articulate who we are and the benefits we provide - benefits to seniors, their families, the health care system and the U.S. economy. We recently distributed letters to over 50 "influencer groups" from business, academia, non-profit and social service organizations that are considered leaders in promoting aging policy issues. This is part of our continued efforts to promote the report and outreach to these organizations with a specific intent to gauge interest and consider the opportunity to explore areas of mutual interest. 
In addition, HCAOA headquarters staff continues to work on preparations for the HCAOA Annual Leadership Conference (now less than a month away.) As we have been reporting in the HCAOA Weekly, we are excited about this year's conference! Hotel rooms are filling up, so if you haven't yet made your plans to join us in Anaheim, I urge you to register as soon as possible. If that doesn't motivate you to attend the conference, we are including a special article in the Member News section that is sure to inspire you, focusing on one of our General Session speakers Erik Madsen, COO of Home Care Pulse who will present "Innovative Strategies that Inspire Client-Drive Growth."

HCAOA Staff News - Nataly Schwartz Joins Headquarters Staff

HCAOA welcomes Nataly Schwartz who joined HCAOA staff in July as the Manager of Chapter Services. She serves as the primary liaison to HCAOA state chapters. Nataly oversees all business functions of the chapters incl uding chapter operations, financial management, membership development and advocacy. Nataly has a master's degree in nonprofit and association management and an MBA. She has worked in both the nonprofit and for profit sectors focusing on committee and chapter management. 

In This Issue

Highlighted in this issue of The Voice is our feature article that describes changes we are implementing with regard to chapter governance. Specifically, the modifications are directed to assist chapters in reducing time spent on administrative tasks and working towards a strategic goal to develop HCAOA presence in the states.  The policy change is intended to remove barriers to allow our members to take on leadership roles at the state level without the administrative burden that often times discourag ed members from committing to these opportunities. Our goal is to grow our state chapter network by 10 chapters before our 2017 Annual Leadership Conference next year.
As mentioned in our Members News section, we feature an article focusing on one of our General Session speakers Erik Madsen, COO of Home Care Pulse who will present "Innovative Strategies that Inspire-Client Drive Growth." Also in Member News, please see an article on HCAOA's newest member benefits. Since the last issue of the Voice, we have made incredible enhancements to HCAOA Member benefits. These are just a glimpse of what we have in the works including a signed deal with Cintas, a global uniform company and Sterling BackCheck the leading background check company in the United States. These two new additions, along with the previous enhancements, reflect our work to provide "first class" benefits to ou r member companies. In addition, you will also find the latest information on HCAOA's public policy news in our Public Policy/Advocacy News section.

Featured_ArticleFeature Article

HCAOA Implements Changes to Chapter Governance Structure
The HCAOA Board of Directors recently enacted a policy change focused on enabling our chapters to function more efficiently. The ultimate goal of the modification is to help chapters across the country better streamline required, often-burdensome administrative tasks.
Under the previous structure, chapters were established as separate, non-profit corporations affiliated under the HCAOA. Unfortunately, this method caused undue administrative burden on chapter leaders. As a result, some chapters were unable to file proper state paperwork to keep their entity in good standing.
As part of the new method moving forward, every chapter will be structured as a committee of the HCAOA. What does this mean? All chapters will follow the bylaws of HCAOA, and HCAOA's new Manager of Chapter Services, Nataly Schwartz, will handle all administrative operations at the HCAOA headquarters office in Washington, DC.
According to HCAOA Executive Director Phil Bongiorno, the new policy change will allow chapters to focus more on important issues related to HCAOA's strategic goals, such as local advocacy efforts.
"This policy change is a unique opportunity for our organization to streamline administrative efforts across the board, Bongiorno said. "Thanks to the continuous and dedicated support of our executive office team, it will allow HCAOA leaders to better concentrate on our overall mission and goals."
Additionally, a Committee on Chapters also has been established. The new Committee will focus on chapter growth and development.  The Committee on Chapters, which will consist of at least one representative from every active chapter, will have its first meeting scheduled in conjuction with the Annual Leadership Conference in Anaheim.
HCAOA is looking to start new chapters in the following states:

New Jersey
New York
South Carolina

If you want to be a part of starting a chapter in one of the above states listed or if your state is not listed, contact Nataly Schwartz at 202.508.3872 or .

Member_NewsMember News
2016 Annual Leadership Conference 

Session Spotlight: "Innovative Strategies That Inspire Client Driven Growth"
The 2016 HCAOA Annual Leadership Conference is scheduled to take place in Anaheim, California on  September 25-28. This year's theme is Leading Together: Create, Innovate, Inspire.
The four-day conference is a great opportunity to help you and your team members stay informed and learn more about current issues, trends and strategies facing our industry. 

Erik Madsen, COO, Home Care Pulse, will present one of this year's General Sessions, entitled "Innovative Strategies That Inspire Client-Drive Growth."
According to Mr. Madsen, "Clients are the lifeblood of home care. They are the deciding factor between the companies that thrive and those that die. Clients hold the impressive power to drive or hinder a company's progress, and wise providers are channeling this power by strategizing for client-driven growth."
This year's Conference attendees can join Mr. Madsen to learn key methods for generating growth, decreasing client acquisition costs and increasing client lifetime values through a client-driven growth strategy. Furthermore, Mr. Madsen will discuss techniques for turning clients into promoters, showing attendees how to convert promoters into their #1 referral source.
To hear Mr. Madsen's presentation, as well as a wide range of other valuable sessions, we encourage you to attend the 2016 HCAOA Annual Leadership Conference.  Also, don't miss internationally acclaimed speaker and national bestselling author, John O'Leary, who will deliver the keynote address: "ON FIRE: The 7 Choices to Ignite a Radically Inspired Life" on  Monday, September 26.
Here's a sneak peek at just a few of the many diverse breakout sessions that will be covered throughout the event:
  • Technology In The Home: What's New and What's Next?
  • The Why Factor: How to Stand Out in the Home Care Market
  • Dementia Care Research & Practice - What's New & On the Horizon?
  • Best Practices Within the Home Care Industry: Hearing and Balance
  • Adaptive Marketing: Defining and Marketing Your Unique Niche
  • The 7th Vital Sign: Using Nutrition for Niche Marketing
  • The Price of Living Longer: Exploring Home Care Issues Related to Financing Costs and Insurance Options
  • DNA of A CEO: The Top Ten Competencies of Top Tier Home Care Leaders
  • HCAOA 2016 Public Policy Update & Exploring the Latest Home Care-Related Legal Issues
Please click  HERE to learn more about our additional conference speakers, schedule and registration. 
HCAOA has secured an outstanding guest room rate of $226 plus tax per night from the Hilton Anaheim Hotel.  Reservations can be made by calling (877) 776-4932 or click  HERE.

Please book your accommodations by  Friday, September 2 and mention that you are an attendee of the HCAOA Annual Leadership Conference to ensure you receive our discounted rate.

Register  HERE as an attendee today! 
We look forward to seeing you in Anaheim, CA this fall!

Vendors - Charging Lounge Sponsorship Still Available - New in 2016!
New this year, vendors and participants will have the opportunity to network, relax and recharge at our brand new HCAOA Charging Lounge!
As part of this exciting new conference feature, companies will have the chance to promote their brand as a sponsor of this state-of-the art, innovative charging lounge. The lounge features:
  • One Roma Sofa.
  • Two Roma Chairs and matching coffee table.
  • Power outlets built right into the furniture.
Charging Lounge Sponsors receive:
  • Ability to display collateral within charging lounge furniture grouping.
  • One large meter panel complete with company logo, graphics of your choice (content subject to HCAOA approval) next to furniture grouping.
  • One promoted post app sponsorship.
For more information, or to learn more about exhibit and sponsorship opportunities for the 2016 conference, please click  HERE. Or, register  HERE as a vendor today! 

It's Worth the Investment - Our Benefits Get a Makeover

Since our last issue of  The Voice , our member benefits program has been greatly enhanced, now offering brand new discounts for all of your business needs.  As an HCAOA member, you can save money on education and training, office supplies, transportation, mailing, and even on your taxes as a business owner!  

In July, we started working with Business AdvantEdge on a discount purchase program.  Many members have already signed up for multiple discounts, and have already saved on purchases with Office Depot, Staples, Fed Ex, UPS, Exxon, Sunoco and other well-known companies.

Also in July, TC Services America joined in an agreement with us to provide our members with tax benefits, based on the provider's number of employees.  Under the Work Opportunity Tax Credit (WOTC), a federal program, participating companies get $2,400 - $9,600 for each eligible employee they hire!

A month later, we started offering 10% off on training products from Institute of Professional Care Education (IPCed) for our members.  We know how important education and training are to preparing the workforce and improving the quality of services you provide, and we want to make it easier for you to provide that knowledge to your employees.

As of today, we are pleased to announce that we have partnered with  CINTAS , who will be our official uniform company, as well as with  Sterling BackCheck !  We will be sending more information about these discounts in coming  Weekly newsletters. 

To save money today with the current benefits, visit the "Members Only" section of our website.

Attention Members, the Following State Chapters Have Events Planned

Arizona - Register for the HCAOA Arizona Chapter Meeting
Join us for an open forum discussion on providing safe home care.  The Safe Home Care Coalition is focused on safe discharge to minimize hospital readmissions by educating the consumer, social workers, case managers and others who assist seniors and individuals with disabilities find care services in home environments.  
Presenter: Cameron Svendsen, Palliative Care Alliance 
Register now for the HCAOA Arizona Meeting scheduled for September 8, 2016 from 11:30 a.m. - 1:30 p.m.  The meeting will be held at Home Assist Health located at 3737 N. 7th Street, Suite 203 in Phoenix, Arizona. Click  HERE  to register. 
Wisconsin - Register for the HCAOA Wisconsin Town Hall Forum
Wisconsin Chapter Members, click  HERE  to register for the second annual Wisconsin Town Hall Forum on Friday, October 14, 2016.
  • The Impact of Licensure
  •  Labor laws impacting the home care industry
  •  In The Cross-Hairs - Personal Liability
Guest Speakers:
Phil Bongiorno (HCAOA Executive Director)
Bob Gregg (attorney at Boardman & Clark LLP in Madison, Wisconsin)
Jolene Plautz (lobbyist for HCAOA WI Chapter)

Washington - 10th Annual Blooming with the Boomers Conference
Join the "Blooming with the Boomers" annual conference on September 13 and 14 at the Lynnwood Convention Center. This year's conference will give you the opportunity to expand your knowledge about current issues that directly have an impact on your business and develop strategies and practices to successfully lead your organization into the future. Click  HERE  to register today!

Illinois - 2016 Private Duty Fall Symposium
Register now for the 2016 Private Duty Fall Symposium scheduled for September 15, 2016. The Symposium is scheduled 10 a.m. - 4 p.m. and will be held at the Bloomington-Normal Marriott Hotel & Conference Center, 201 Broadway Avenue, Normal, IL. Click  HERE  for the Draft Agenda and additional information. To register click  HERE .
Public_PolicyPublic Policy/Advocacy News

Suggested Approaches for Strengthening and Stabilizing the Medicaid Home Care Workforce 

On August 3, the Center for Medicaid and CHIP Services (CMCS) within the U.S. Department of Health and Human Services issued a transmittal to states suggesting approaches for strengthening and stabilizing the Medicaid home care workforce.

In the transmittal, CMCS highlights data for fiscal year 2014 which showed that 53 percent of total Medicaid long-term services and supports (LTSS) expenditures were spent on home and community-based services (HCBS), a marked change from 2009 when only 45 percent of LTSS expenditures were on HCBS. The transmittal also advises the states on establishing online registries of available home care workers and provides guidance on training and wages. 

Party Platforms Make Mention of Home Care
This summer has been dominated by the Republican and Democratic Party Conventions in Cleveland, Ohio, and Philadelphia, Pennsylvania, respectively. It may interest HCAOA members to know that home care and the value of aging in place were part of both party convention platforms.  At the Democratic Convention a home care worker took to the stage to call for a $15 minimum wage. Below are excerpts of these platforms:

Republican Convention Platform

"Our aging population must have access to safe and affordable care. Because most seniors desire to age at home, we will make homecare a priority in public policy and will implement programs to protect against elder abuse."

Democratic Convention Platform
 "Our country faces a long-term care crisis that prevents too many seniors and people with disabilities from being able to live with dignity at home or in their communities. The vast majority of people who are aging or living with a disability want to do so at home, but face challenges finding and affording the support they need to do so. Programs that emphasize independence rather than institutionalization must be better structured to support them. Democrats will take steps to strengthen and expand the home care workforce, give seniors and people with disabilities access to quality, affordable long-term care, services, and supports, and ensure that all of these resources are readily available at home or in the community."
Featured_Assoc.Featured Associate Members









Home Care Association of America
444 North Capitol Street NW,  Suite 397
Washington DC 20001
Phone: 800-22-HCAOA Email:

Like us on FacebookFollow us on TwitterView our profile on LinkedIn
Stay connected