In This Issue:


Executive_CornerExecutive Corner

In our last issue of The Voice, we discussed a number of the steps HCAOA has taken over the past year to address critical needs of both the home care industry and HCAOA members. In our continued efforts to address those needs and demonstrate the intrinsic value of HCAOA membership, we embark on this year in some reflection to assess the specific membership offerings we have made available to attract and maintain members and build upon the foundation in those areas that we identified in our strategic plan such as advocacy, public awareness, education and chapter development. If you have not had the opportunity to review our latest offerings, I encourage you to review our benefits available to you on the HCAOA website. Please take advantage of these tangible benefits available to full voting members that provide an incredible return on investment.

I would like to also mention that HCAOA is honored to once again work with Home Care Pulse to facilitate the 2017 Home Care Benchmarking Study. This important study captures a critical snapshot of today's home care industry, including client demographics, employee details, training information, and data on peer organizations. (see related article in this issue) Each year, the Benchmarking Study results and data prove vital to our Association. The results assist HCAOA members in developing and improving operational plans, adapting new best practices, and preparing for future changes within the continually expanding home care industry. Moreover, the study specifically measures revenue and growth of HCAOA members' businesses in comparison to non-members who participated in the study. Of note, historical data from past studies shows that HCAOA members produce consistently higher median revenues compared to their non-member counterparts. While the data does not draw a direct correlation, the value of HCAOA membership contributes to our members' overall success, as represented in the study data.
In This Issue
Highlighted in this issue of The Voice is our feature article that discusses our chapter development efforts and how you can become more engaged in the states on issues impacting the home care industry. In our Members News section, we feature an article focusing on plans to conduct our 2017 Membership Survey. As mentioned, in our continuous effort to measure how HCAOA is serving you, we are planning to assess the specific membership offerings we have made available, particularly those that have become available over the past year. In addition, we provide detailed information on how you advocate on issues important to you by participating in the upcoming Congressional Lobby Day fly-in scheduled on May 15-16 in Washington, DC. Another highlight of HCAOA membership is our Annual Leadership Conference. This year, the conference will be held in Austin, TX, October 8-11. Not only do we want you to attend, we are currently soliciting members to share your expertise by responding to our Call for Speakers. Rounding out the issue, we have highlighted some of the federal issues we are monitoring included in our Public Policy/Advocacy News section.
Featured_ArticleFeature Article

HCAOA in Your State - How to Get Involved or Start a Chapter in Your State

Over the past year, HCAOA has taken specific steps to ramp up development and assist in the management of HCAOA chapters. I want to take this opportunity to first acknowledge those HCAOA members who have volunteered in the past and currently serving in leadership positions in our state chapters. Thank you for your leadership.

Under a new governance policy that went into effect last year, HCAOA chapters are set up as Standing committees under the HCAOA organizational chart reporting to the HCAOA Board of Directors. The new structure has allowed Chapters to function much as before. However, HCAOA will be responsible for managing all of the administrative and business functions of the chapters including chapter operations, financial management, membership development and advocacy. This administrative simplification has also made it much easier to establish new Chapters in states where there are currently no existing Chapters.  In the past, one of the major stumbling blocks of establishing new Chapters was the administrative burden on the Chapter of establishing itself as a separate entity.

HCAOA has a full time staffer, Nataly Schwartz, Manager of Chapter Services who joined HCAOA staff last July, to manage chapter activities and serve as the primary liaison to HCAOA state chapters. With Nataly on board, HCAOA is working with chapters on a set of priority objectives to assist chapter operations and effectiveness. Key areas of focus include the following:
  • Budget Development
  • Membership Development
  • Leadership and Membership Meeting Management
  • Advocacy - Hiring and managing a lobbyist and executing a State Capitol Lobby Day
  • Annual Conference
HCAOA State Resources

HCAOA has existing resources including a State Legislative Tracking software system that helps chapters monitor legislation impacting the home care industry. In addition, HCAOA offers a grassroots software system to develop and execute grassroots advocacy communications that can be activated at a moment's notice to deliver messages to state lawmakers. I am encouraging all members to get involved in your state chapter. I am including a link  to our chapter list . If you would like to know more about getting involved in your state chapter, or you don't have a state chapter in your state and you are interested in starting a chapter, please contact Nataly Schwartz at

Forming New State Chapter Committees
  • HCAOA staff will identify members interested in joining a state chapter committee.
  • HCAOA staff will schedule a conference call for anyone in the state that wants to be involved.
  • HCAOA will file the paperwork to establish the state chapter committee with the Secretary of State.
  • Chapter leaders will be identified and names submitted to the HCAOA Board of Directors for approval.
Member_NewsMember News

2017 Membership Survey

Keep your eye out for the official 2017 HCAOA Membership Survey, coming out in a couple weeks
We are excited to hear your thoughts on our new website, and the new membership benefits we've added to our offerings since last year. After collecting your answers, we will consider your feedback when looking into the future of HCAOA.  Many of our decisions for HCAOA's strategic direction have come from our members' suggestions.  By participating in this survey, you can help us achieve our goals of keeping HCAOA relevant to your particular needs, and providing you with the best membership experience possible.

Register for the HCAOA Congressional Fly-in May 15-16, 2017

HCAOA invites you to participate in the upcoming 2017 Congressional Lobby Day scheduled for May 15 -16, 2017. The program will begin on the afternoon of Monday, May 15. The schedule will include briefings on important federal and state issues impacting the home care industry, presentations from HCAOA staff and consultants on how to discuss home care industry concerns with members of Congress.  Meetings with your elected Representative and Senators will take place the following day on Capitol Hill.

We cannot emphasize enough the value of having HCAOA members participate in this annual event.  This activity is vital to our overall advocacy efforts and will assist as we work to address state and federal advocacy issues impacting the home care industry.

We will be preparing materials for you to discuss and leave with your Senators and Representative and will provide guidance to assist HCAOA members with scheduling Hill visits with lawmakers.

Register  HERE  for the 201 7 HCAOA Congressional Lobby Day!

2017 Annual Leadership  Conference Call for Speakers

Our Home Care Landscape: Big Chal lenges, Bigger Opportunities
The 2017 HCAOA Annual Leadership Conference will take place in Austin, TX  October 8-11 .  The HCAOA is encouraging our members to attend the conference this year with the theme Our Home Care Landscape: Big Challenges, Bigger Opportunities
We invite you to share your knowledge, experience and expertise with fellow members. Our conference provides sessions that appeal to the seasoned home care business professional as well as those new to the industry. Presenters will receive one complimentary night at the hotel and registration to the conference including all meals provided with the conference registration. Please click  HERE  to learn more on the content of the 2017 Annual Leadership Conference as well as the submission process.
If you know of a colleague or speaker/presenter that may be interested in submitting a proposal, please feel free to share this information as you see fit. All proposals must be submitted to the HCAOA no later than  Friday, March 31 . Proposals will be reviewed by our Conference Committee and presenters will be notified of their presentation status by  June 16 . We look forward to reviewing your proposal!

Participate in the 2017 HomeCare Benchmarking Study
There is less than a week left to participate in the 2017  Home  Care  Pulse Online Benchmarking Survey and save $250 on your pre-order of the 2017  Home  Care Benchmarking Study! The survey will remain open through  February 28, but when you participate by the 15th, you'll receive a discount code to pre-order the 2017 Study for just $99, a savings of $250!  Home  Care  Pulse Satisfaction Management customers can save an additional $50, making the pre-order price for the 2017 Study only $49!
Your survey responses are completely anonymous and will only be used to calculate the home care industry benchmarks for the 2017 Home Care Benchmarking Study. The survey is 25% shorter than last year, making participation easier and quicker than before.
Visit to learn more about participation and rewards.
Contact with any questions about participation

Chapter Update

Attention HCAOA California Members: Save the Date

Please save the following dates for a HCAOA California meeting to be held in your region. See details below:

Southern California Region
Date:  Tuesday, March 14, 2017
Time: 10:00 a.m. - 12:00 p.m. 
Location: DoubleTree Hotel, Orange, CA

Northern California Region
Date:  Wednesday, March 15, 2017
Time: 10:00 a.m. - 12:00 p.m. 
Location: Skylawn Memorial Park, San Mateo, CA

Further details on both meetings including information on how to register will be sent out soon.

Please contact  if you have any questions in the meantime.

Attention HCAOA Connecticut Members: Save the Date 
HCAOA Connecticut in partnership with the Association of Connecticut Homecare Agencies invite all members to Connecticut Care at Home Day. Outstanding Leadership Awards will be presented and a light continental breakfast will be served.
Date and Time:  Wednesday, March 8, 2017 f rom 8:30 a.m. -10:30 a.m.
Location: Legislative Office Building, 300 Capitol Avenue, Second Floor Atrium, Hartford, CT. 

Order Copies of The HCAOA Value of Home Care Report & Infographic today!

Caring for America's Seniors: The Value of Home Care provides information on the growing and critical role of professional home care in the United States in response to the millions of aging Americans who will need care. The report shines a spotlight on home care as a valuable and vital part of the solution to the challenges that accompany population aging. 
The  report carefully incorporates industry facts, existing data from credible and trusted sources, and stories directly from caregivers and the families they serve to clearly articulate who we are and the benefits we provide - benefits to seniors, their families, the health  care system, and the U.S. economy. Click  HERE  to order today!  
In addition, you may order the infographic that accompanies the  report. Click  HERE  to order the infographic today!

Public_PolicyPublic Policy/Advocacy News

GOP's Struggles with Obamacare Replacement
Republicans in Congress are hitting roadblocks as they try to devise a plan to replace Obamacare, stuck over issues like how to structure the tax breaks they want to provide individuals to purchase insurance.
Republicans are knee-deep in Obamacare alternatives, but none have a consensus. Republicans have agreed on vague concepts such as tax breaks, letting insurers sell across state lines and letting states run Medicaid. One plan with some momentum, offered by Senators Bill Cassidy of Louisiana and Susan Collins of Maine, would allow states that like Obamacare to keep it, or let them use the Obamacare taxes to set up an alternate system.
House Speaker Paul Ryan and newly installed Health and Human Services Secretary Tom Price have proposed an age-based refundable tax credit. Senator Rand Paul wants individuals to have the same unlimited tax deduction that employers get. Representative Mark Walker has floated a health-care tax deduction capped at $20,500 for families.
Top Republicans are concerned the Congressional Budget Office would analyze their plan as insuring fewer people than Obamacare. What would they tell constituents who stood to lose their coverage? That fear has proven prescient as angry voters flood into town halls demanding that Republican lawmakers not strip away their Obamacare benefits.
Republican Senators Introduce Obamacare Replacement
Sens. Susan Collins (R-ME) and Bill Cassidy (R-LA) - two lawmakers who have been adamant that there must be a replacement plan soon after the law is repealed - introduced their version of an Obamacare replacement on Monday. It was quickly dismissed as an "empty facade" by the Senate's top Democrat, Chuck Schumer.
The proposal wouldn't fully repeal the law and would allow states to keep operating under the law if they choose. The legislation, known as the Patient Freedom Act, would shift the burden of administering insurance coverage to states through block-grant-style funding. It would allow states to decide whether they want the current system of state and federal insurance exchanges, new state-run marketplaces with tax-credit-funded health savings accounts or no federal funding at all. Every state would have access to the same level of funding that is available through Obamacare - regardless of whether the state actually expanded Medicaid.
The measure would repeal federal mandates that require individuals and business owners to buy insurance, shifting health-care decisions to governors and state legislatures. The plan does keep key benefits, such as a ban on insurers denying coverage based on preexisting conditions, allowing adult children to stay on their parents' plan until the age of 26, and free coverage for preventive care such as mammograms and childhood vaccines. However, to pay for all of the benefits, they also need to keep the taxes in Obamacare that Republicans have long opposed.

Trump Taps Ex-NLRB Member Acosta for Labor Secretary

President Donald Trump has nominated former National Labor Relations Board member Alexander Acosta as his new labor secretary-designate, less than a day after his first choice, fast-food executive Andrew Puzder, withdrew his name from consideration for the post.

Acosta served on the board for eight months in 2003, before President George W. Bush appointed him as his assistant attorney general for civil rights. He is currently the law school dean at Florida International University.

The new labor secretary-designate met with Trump yesterday, the same day Puzder withdrew. At first glance, senators won't have nearly as much controversial material to consider during Acosta's confirmation process as they did with Puzder.
Senate Committee Moves Elder Abuse Prevention and Prosecution Act

Senator Chuck Grassley (R-IA) and Senator Richard Blumenthal (D-CT) introduced the Elder Abuse Prevention and Prosecution Act (S.178) on January 20, 2017. On February 2 nd the Senate Judiciary Committee expressed its support for the legislation.
An estimated six million Americans over the age of 60 fall victim to abuse or exploitation each year, and many of those crimes go unreported.  Financial crimes targeting seniors robs them of at least $2.9 billion annually. The mission of S. 178 is to minimize elder abuse and exploitation and establish an infrastructure within the justice system to better support victims in elder abuse and exploitation cases. There are two primary mandates within the legislation which aim to help accomplish this mission: (1) expand federal investigation support for elder abuse and exploitation cases, and (2) improve data collection and federal coordination in areas relating to elder abuse and exploitation in the United States.
Section 101 of S. 178 mandates that there be at least one Assistant United States Attorney designated to serve as Elder Justice Coordinator in every judicial district. This Coordinator will serve as the legal counsel for the district on elder abuse, prosecute elder abuse cases, conduct public outreach, and ensure the collection of the statistical data required under section 202 of the Act. Additionally, this section mandates that the FBI and Attorney General work to implement a comprehensive training program for FBI agents on the investigation and prosecution of elder abuse in order to ensure a more consistent management of the cases.
Section 201 and 202 of S. 178 aims to improve data collection and federal coordination in areas relating to elder abuse and exploitation in the United States. First, the Act requires the Attorney General to coordinate with Federal, State, and Local law enforcement agencies to establish best practices for the collection of data relating to elder abuse. Second, the Act requires the Attorney General to work in conjunction with the Secretary of Health and Human Services to collect statistical data on elder abuse enforcement actions and post the information on the DOJ's website annually.
S. 178 also works to enhance victim assistance to elder abuse survivors, protect elders from telemarketing and email marketing fraud, and requires GOA to provide recommendations to Congress on programs and initiatives in the Federal criminal justice system relevant to elder abuse.
Featured_Assoc.Featured Associate Members



Home Care Association of America
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