In This Issue:

Executive_CornerExecutive Corner
Greetings from HCAOA Headquarters! It is a very exciting time for HCAOA and the home care industry. We recently released to members our landmark report "Caring for America's Seniors: The Value of Home Care." In this issue of the Voice, our feature article focuses on today's public launch of that report.
HCAOA along with the Global Coalition on Aging, our partner on the report, sponsored briefings in Washington, DC on Capitol Hill for policymakers and a media briefing at the National Press Club. In the "Member News" section we focus on the dynamic program we have planned for the HCAOA Annual Leadership Conference "Leading Together: Create, Innovate, Inspire."  At the conference, participants will have a wide range of sessions covering a number diverse topics. In addition, we are proud to announce that the 6th Annual HCAOA Caregiver of the Year Award will be presented during the Conference, on Tuesday, September 27, 2016. Learn how you can nominate a member of your staff to be considered for the HCAOA Caregiver of the Year Award!
Featured_ArticleFeature Article
New Report Shines Light on Value of Growing Home Care Sector Within America's Health Care Continuum

Home Care Association of America and Global Coalition on Aging demonstrate the critical role home care plays for seniors, their families, the health care system and the nation's economy as America's aging population continues to grow
Today the Home Care Association of America (HCAOA) and Global Coalition on Aging (GCOA) released a groundbreaking report, titled Caring for America's Seniors: The Value of Home Care , proving the growing and critical role of professional home care in the United States in response to the millions of aging Americans who will need care. The report shines a spotlight on home care as a valuable and vital part of the solution to the challenges that accompany population aging.
"Home care enables people to remain in their homes for as long as possible, exactly where they want to be," said Peter Ross, CEO of Senior Helpers and HCAOA President. "The Value of Home Care report highlights the critical, yet often underappreciated services we provide, as well as our industry's contributions to reducing the burden of care on family members, many of whom live great distances from their loved ones."
By 2030, the 65 and over population will represent 20 percent of the total population, up from 13 percent in 2010. By 2050, this age cohort will reach 84 million and the 85 and over population will reach 19 million. This demographic revolution brings new challenges, including the prospect of finding care for the tens of millions of Americans who will need a full spectrum of assistance options during their extended lives. In fact, nearly 70 percent of all Americans 65 and older will need assistance at some point in their lives, and the ratio of potential family caregivers to those over 80 will steeply decline from 7:1 today to 4:1 by 2030.
Home care, including services such as companionship, help in and around the home, assistance with the activities of daily living, care coordination and transitional care, has become a valuable resource in bridging the gap between hospital stays, nursing home care and informal care provided by family members and loved ones. As nine out of 10 Americans 65 and older want to stay at home for as long as possible and 80 percent believe that their home is where they will always live, home care services promote independence for seniors and peace of mind and wellness for family caregivers.
"As Americans live longer, they need more options for how care is provided, and home care ensures older Americans have a choice for how and where they receive care," said Michael W. Hodin, CEO of the Global Coalition on Aging. "Further, through assisting seniors through cognitive stimulation, medication adherence and prevention of falls, home care relieves burdens on family caregivers and contributes to a sustainable health care system by focusing on keeping individuals healthy. GCOA is proud to partner with HCAOA, the leading organization representing the highest-quality home care available, on this seminal report."
The data from the report shows that elderly Americans receiving home care generally need fewer trips to the doctor and are admitted to hospitals at a lower rate. As a result, home care reduces overall health care costs while creating jobs in a growing sector. In 2008 alone, the United States saved $25 billion in hospital costs due to the growth of home care services over the previous decade.
"This report helps clarify common misconceptions about home care and clearly defines our growing industry," said Phil Bongiorno, Executive Director of HCAOA. "Home care is one of the fastest growing industries in the U.S., and institutions of public policy and health care systems should recognize the integral part home care plays in the continuum of care and its contribution to our economy."
To view the report, click here.  

To order copies of the report, click here.    

Help Promote the #ValueofHomeCare 
Today, we publicly released our groundbreaking new report, Caring for America's Seniors: The Value of Home Care. As a HCAOA member, you already know that this report is the strongest and only industry-defining collection of data and insights about the growing home care industry.

We need you to retweet and share social media to help reach key influencers in Washington and across the nation!   You can exercise all your social media muscle to let the public know the #valueofhomecare:
  • Please click HERE to retrieve Facebook and Twitter posts. This document is a guide to assist with your social media efforts when posting on the Caring for America's Seniors: The Value of Home Care report. Feel free to copy and paste the tweets and posts directly for your followers. Don't forget to include links to our report ( and infographic ( and use our launch hashtag, #valueofhomecare
  • Share with your employees, caregivers, clients, friends, families, etc. and show your pride in the industry we represent.
Member_NewsMember News
2016 Annual Leadership Conference 

Learn From Industry Experts at the 2016 Annual Leadership Conference! Register Today!


The must-attend event for the home care industry , the 2016 HCAOA Annual Leadership Conference will take place in Anaheim, California from September 25-28. We encourage home care providers to attend this year's event, which focuses on Leading Together: Create, Innovate, Inspire.
During this year's four-day event, conference participants will have the opportunity to learn about the latest home care innovations, business strategies, as well as best practices and methods. This year, internationally acclaimed speaker and national bestselling author, John O'Leary, will deliver the keynote address: " ON FIRE: The 7 Choices to Ignite a Radically Inspired Life " on Monday, September 26.
In addition, attendees will have the chance to participate in a wide range of breakout sessions throughout the conference. Here's a sneak peek at just a few of the many diverse topics that will be covered throughout the event:
  • Technology In The Home: What's New and What's Next?
  • The Why Factor: How to Stand Out in the Home Care Market
  • Dementia Care Research & Practice - What's New & On the Horizon?
  • Best Practices Within the Home Care Industry: Hearing and Balance
  • Adaptive Marketing: Defining and Marketing Your Unique Niche
  • The 7th Vital Sign: Using Nutrition for Niche Marketing
  • The Price of Living Longer: Exploring Home Care Issues Related to Financing Costs and Insurance Options
  • DNA of A CEO: The Top Ten Competencies of Top Tier Home Care Leaders
  • Innovative Strategies That Inspire Client-Driven Growth
  • HCAOA 2016 Public Policy Update & Exploring the Latest Home Care-Related Legal Issues
Please click  HERE  to learn more about our additional conference speakers, schedule and registration. Register HERE as an attendee today! 
We look forward to seeing you in Anaheim, CA this fall!


Made up of over 2,500 business owners representing communities across the country, HCAOA members represent millions of dollars in purchasing power each year.  If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top leaders from across the industry. 
The 2016 HCAOA Annual Leadership Conference will take place at the Hilton Anaheim Hotel in Anaheim, California on September 25-28. During the four-day conference, attendees will have the opportunity to learn about the latest home care innovations, business strategies, as well as best practices and methods. This year's conference theme is: Leading Together: Create, Innovate, Inspire.
The conference allows you to simultaneously introduce your company's latest products and services, and gain valuable feedback from potential customers. This ability to reach an ever-expanding audience can cultivate new leads, increase sales metric and help your company build new relationships.
Who Attends the Conference?
Our conference is unlike any other national home care industry meeting because participants are company leaders who are intent on expanding services within their individual markets across the country.  With a variety of event opportunities throughout the conference-trade show breaks, meal functions and an opening night reception-there is no shortage of platforms to interact with key decision makers and drive your brand's message to conference participants.
Please click  HERE  to learn more about exhibit and sponsorship opportunities. Register HERE as a vendor today! 

Nominate a Caregiver for the  HCAOA 2016 Caregiver of the Year Award!

Do you have a caregiver in your company who has consistently gone above and beyond the call of duty? Have they exhibited compassion, empathy, and respect in the delivery of care to your clients and their families? Have they improved the quality of life, exemplified extraordinary commitment, acknowledged and met the needs of your clients and families?  If so, the HCAOA encourages you to nominate a member of your staff to be considered for the HCAOA Caregiver of the Year Award!
The 6th Annual HCAOA Caregiver of the Year Award will be presented during the Annual Leadership Conference, " Leading Together: Create, Innovate, Inspire," on Tuesday, September 27, 2016 with the winner to receive a cash prize of $1,000. The winner will also receive $500 towards their travel to the conference. 
The Caregiver of the Year Award is open to member companies.  However, only one nomination per member company is permitted.  Both the final award recipient and nominator must attend the conference. Submit your nominations today!  N ominations must be submitted by July 31. 

Click  HERE for more information and n ominate a caregiver today!

Public_PolicyPublic Policy/Advocacy News

California Members Help to Halt AB 1667

Thanks to the efforts of HCAOA members and other home care providers throughout California, the California State Assembly Appropriations Committee has held AB 1667 (Dodd) on their suspense file therefore rendering the bill dead for the year! If passed, this bill would have granted licensure to domestic referral agencies who use independent contractors. This victory demonstrates the need for providers to remain engaged in legislative activities that impact our industry, our clients and our employees. Thanks again to our California members for your advocacy efforts!
[Originally published in June 1, 2016 edition of the HCAOA Weekly]
Connecticut Legislature Dilutes Impact of Domestic Worker Bill (SB 393)

HCAOA has learned from the Connecticut Chapter that SB 393 was amended on May 2 as legislators debated the merits of the bill which would have extended significant new rights to domestic workers, including:

1 Three weeks (120 hours) of mandatory, employer paid vacation for domestic workers after one year of employment for full time workers;
2 .   Nine days of mandatory (72 hours) employer paid vacation for domestic workers after one year of employment for part time workers, even if 'part time' means they worked only a few hours per week; and,
3 Up to a full week of mandatory severance pay for hourly, part time workers and up to two weeks of severance for live-in workers, if they're not given two weeks advance written notice that their assignment is ending. 

Facing opposition to the bill, proponents proposed an amendment which strikes the underlying bill and instead extends coverage under the employment-related, anti-discrimination and harassment laws administered by the Commission on Human Rights and Opportunities (CHRO) to certain domestic workers. Currently, these laws cover all domestic workers who work for employers with at least three employees. The bill extends coverage regardless of the number of employees. As the number of new complaints filed is anticipated to be minimal, there is no cost to CHRO associated with this provision.   

HCAOA's Connecticut Chapter opposed SB 393 and deserves credit for bringing to light significant concerns with the legislation and its impact on access to affordable personal care services in the home. The amended bill encountered difficulty during debate, and was temporarily passed. The Connecticut legislature ends its session at midnight tonight, leaving minimal time for further debate on this bill.
[Originally published in May 4, 2016 edition of the HCAOA Weekly]

DOL Issues Guidance on Sleep Time
This month, in response to numerous inquiries, the U.S. Department of Labor (DOL) issued guidance on the issue of sleep time. The DOL has received questions from the public regarding whether and when home care workers must be paid for time they spend sleeping. The new guidance describes the broadly-applicable rules governing under what circumstances an employer may exclude sleep time from an employee's hours worked under the Fair Labor Standards Act (FLSA) and, if exclusion is permissible, how many hours may be excluded. The guidance provides explanations and examples from the domestic service context. This guidance is now available  HERE .
[Originally published in April 27, 2016 edition of the HCAOA Weekly]

President Obama Signs Legislation Reauthorizing Older Americans Act

On April 19, President Obama signed the Older Americans Reauthorization Act of 2016 (OAA) into law, reaffirming our nation's commitment to the health and well-being of older adults. Last July, the President called on Congress to reauthorize this important legislation as part of his remarks at the White House Conference on Aging.

The OAA underpins a promise to preserve the right to live independently, with dignity, making everyday decisions according to our individual preferences and goals across our lifespan. This promise is more important than ever. In a few short years, more than 77 million people will be over the age of 60. These numbers will continue to grow for the next several decades.

There were 44.7 million Americans age 65 or older in 2013, representing 14.1 percent of the population, according to the Administration on Aging (AOA), an office within HHS's Administration for Community Living that manages most programs under the law. The number of older Americans is expected to increase to about 98 million people by 2060.

The measure would authorize $4.25 billion over three years, including $1.39 billion in fiscal 2017, for state and community program grants. Grant funds are used to provide health, nutritional, educational, housing, legal, employment and other supportive services for individuals age 60 years and older. The measure would also expand the existing uses of authorized grants to cover services and evidence-based programs to prevent falls, support for the self-management of chronic diseases such as diabetes, and screening for behavioral health and oral health issues. 

The measure would authorize $51.6 million for the Administration on Aging (AOA) in fiscal 2017, and a total of $155.6 million over three years. Among other items the measure would require the AOA to produce a consumer-friendly tool to help older people and their families select home- and community-based services.

The measure would authorize $21.2 million in fiscal 2017 for programs to protect vulnerable older Americans, including an ombudsman program. The total authorization over three years would be $64.8 million. Among other things, the measure would amend the ombudsman program by providing support for nursing home residents transitioning to a home care setting.
[Originally published in April 27, 2016 edition of the HCAOA Weekly]

Washington: Hospital Discharge Planning Bill Signed into Law
Washington S. 6327, which provides for hospital discharge planning with lay caregivers, was signed into law on April 1. Hospitals and acute care facilities are required by statute to establish written policies and procedures to identify patients needing further nursing, therapy or supportive care following discharge from the hospital. They are also required to develop a discharge plan for each patient, including specific care requirements and information on follow-up care. Under the new law, if a lay caregiver is involved, the discharge plan must take into consideration the lay caregiver's abilities. The discharge plan must now include hospital staff assessment of the patient's ability for self-care after discharge; an opportunity for the patient to designate a lay caregiver; an opportunity for the patient to allow disclosure of medical information to the caregiver; and, information or training to the caregiver on aftercare tasks, among other things.
[Originally published in April 13, 2016 edition of the HCAOA Weekly]

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Home Care Association of America
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