Issue: 57
March, 2014
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In This Issue
A Potential New Role for the MLS
Mid-Year Party and Tech Guide
How a Top Agent Goes to The Next Level
The Speed of Need
New Listing Alerts Favor Portals
How Data Killed the REALTOR
Important Information from the NSBA
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A Potential New Role for the MLS 
By Marilyn Wilson
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The home buying process and obtaining a mortgage are inextricably linked. The Mortgage industry has been pushed to the forefront by the recent mortgage crisis, marked by unprecedented rates of loan delinquencies, defaults and foreclosures.  Recent studies on this topic cite various causes, including risky product offerings, economic conditions, a housing price bubble, adverse selection, and questionable marketing practices.

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By Victor Lund
RE Technology logo The Annual RE Technology Midyear Party is scheduled for Wednesday May 14th at a secret location 1 mile from the Omni/Wardman hotels. The limit of people this year is 200, so if you would like to buy tickets or be a sponsor - contact victor@wavgroup.com. The entertainment will be the SuperStar Factory band featuring our favorite Miss Wendy Moten. This sells out fast.  

 

How A Top Agent Goes to The Next Level
By Mike Audet

A while back I did an interview with Justin Havre, who is a top real estate agent in Calgary Alberta working at CIR REALTY.  CIR is the largest independent firm in Canada with about 650 agents.  With his team, Justin Havre & Associates, he has been number one or two in his market for a number of years, (#1 team for 2011-2013) and to put things in perspective, at the time of the first interview he and his team were doing nearly 200 transactions a year. I sat down with Justin in our original interview to understand some of the things he was doing successfully to reach this level as well as to see where he thought he could improve his business practices.

By Victor Lund

We know that companies are created when they meet the needs of their customers. But, what we fail to understand is the nature and complexity of Need. Need is a singular thing that is driven by a vast array of attributes. The most common attributes are Price, Functionality, Customer Service, and Relationship. But there is a new attribute of need which I call the Speed of Need. 

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By Victor Lund
Sometimes you really need to dig into the nitti gritty details of something to understand how home shoppers behave and why they make choices when using online property information websites. For this particular case study, I am looking for a multi-unit residential complex in North Hollywood, CA.                                            Click here to read more!

 

By Victor Lund

If you look at the demise of Encyclopedia Britannica, you see a clear roadmap of how history will repeat itself to cause the demise of the REALTOR´┐Ż. Up until 1994, the Britannica sales associates sold about 120,000 hard copies. Sales people consumed the most amounts of profits from the transaction. The sales people at Encyclopedia Britannica protected their data. The three or four thousand pages of the books were protected by copyright. 

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Important Information from the NSBA 
By Marilyn Wilson
It is a great honor to be able to serve on the Board of Trustees of the National Small Business Association. Below is a piece by NSBA President and CEO Todd McCracken discussing important issues facing all small business across industries, including real estate. I look forward to sharing more valuable information from the NSBA with our industry. To become a member of the NSBA visit nsba.biz