Issue: 52
September, 2013
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In This Issue
WAV Group Webinar
It's Time to Re-invent Search
MLS Technology Survey Participants
Introducing the WAVinar Series
Leaders and Innovators Often Walk Alone
Quick Links
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Quick Links
By Victor Lund
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Join WAV Group for an informational webinar on advertising in an Association owned MLS! This webinar will feature a Q & A session with GLVAR, BNAR, and GEPAR - three leading Association-owned MLSs who have launched advertising programs to help generate non-dues revenue. If your Association or MLS is considering adding or modifying your advertising strategy, be sure to register today! You are encouraged to prepare questions and invite your leadership to attend this webinar as well. Register now to guarantee a seat!


By Marilyn Wilson

There's a fundamental problem in the real estate business today. Since time immemorial real estate 'searches' have utilized a property-centric approach that ignores the other 50 percent of the business: the buyers. In the real estate industry, we focus so much on displaying listings hoping to attract a buyer without spending nearly enough time and resources to analyze and understand the market segment that are the drivers of the purchase. This is also symptomatic of the industry's fundamental focus on the needs of agents, not consumers. Doesn't it make more sense to focus on the needs of the consumer?

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Click here to download the complete report!

By Mike Audet
WAV 2 Inch Logo If you haven't already signed up this is your last chance to have your MLS participate in the WAV Group 2013 MLS Technology Survey. Last year we had 75 MLSs participate with over 15,000 agents and staff taking part. This year we expect to have even more participate.  Click here to read more! 

Contact us now to participate!

Build a More Well-informed Board with the WAVinar Series
By Victor Lund
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Our industry is moving really quickly these days. There are so many challenges facing MLSs that threaten the viability of the entire industry-lawsuits, new players, technology revolutions, economic shifts.

It is difficult and expensive to keep MLS leadership teams up to speed on the myriad of events, trends, policies, legal issues and research affecting the business. MLS organizations and their leadership need to keep up on all of these issues so they can make proactive decisions to keep their organizations relevant. That's why the WAV Group created its new WAVinar series.

Click here to read more! 


By Mike Audet

I have been working a lot in Brazil these days working with a company called Prolist building the first true MLS in their country. The reason I mention Brazil is because it is a great case in point regarding leaders and innovators walking alone. In dozens of meetings I have had with major real estate companies, associations and banks in Brazil I meet those that are leaders and innovators and I also see those that are part of the herd, that only go where the herd goes. The brightest, those with clear vision into the future, often those who have been exposed to the US style of real estate, see why MLS makes sense and they are ready to change Brazilian real estate. They see a need to change and they recognize you will never get different results by doing the same thing, over and over. 

Click here to read more!