Issue: 59
May, 2014
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In This Issue
Video Marketing-Becoming Mainstream
The Right and Wrong of Broker Data
Third Party Sites or MLS
Professional Standards
Resourcefulness
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By Marilyn Wilson

With all the marketing tools at your disposable, what should you use to stand out from the competition? Staying ahead of the curve allows you to maximize your marketing ROI and attract new clients.

We are all looking for the secret sauce - the way to differentiate our business from the pack and gain a strong leadership position that none of our competitors will ever be able to match.

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The Right and Wrong of Broker Data
By Victor Lund

There is a lot of confusion about real estate listing data today. I believe that the confusion is the cause of agitation that pits technology companies, consumers, real estate agents, pundits, MLSs, Franchises, and Associations of REALTORS against one another. For many, there is a belief that the listing data is free and access should be provided to all. The reality is that the listing data is legally bound to the real estate listing broker who is the custodian and responsible party for that data.
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By Marilyn Wilson

MLSs, with their consumer-facing websites, long to find ways to make their sites more engaging, attracting more visitors and ultimately more exposure to their member's listings. The Houston Association of REALTORS´┐Ż, arguably one of the most progressive and gutsy Associations in America today, has done it again.  They have become the first MLS consumer site in America to allow listings from brokers around the state of Texas via Listhub. 

By Marilyn Wilson
We have had the pleasure of facilitating several strategic plans in the past few months with many of the nation's leading Associations.  We have seen an important theme emerge in many of these discussions - Professional Standards. While most organizations feel as though they are doing a good job of maintaining current expectations for professional standards, some weaknesses have been revealed. When asked, most organizations will readily admit that there are agents and brokers that are NOT upholding the Code of Ethics and standards of conduct to the level that most members are. 

 

By Victor Lund

If anything put fear back into the real estate industry lately, it was the sluggish first quarter performance. There are few valid explanations for it. Inventory is at a reasonable level and interest rates are low. People should be buying homes like they did last year. Rather than trying to figure it out, it is time to apply a healthy dose of resourcefulness into the business. The best way to do that is audit your expenses and your people.