Issue: 51
August, 2013
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In This Issue
MLS Technology Survey Participants
Revenue Generation Emerges
Become More Relevant with Consumer Research
Top Digital Budgeting Mistakes Brokers Make
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By Mike Audet
WAV 2 Inch Logo WAV Group will be fielding the third annual WAV Group MLS Technology survey in September.  We are inviting all MLSs to take part.  This is a free, non-sponsored survey we provide for the benefit of the industry.  The more participation we have the more valuable the data will be for everyone. The objective of the annual MLS Technology Survey is to provide a high level comparative satisfaction rating of the MLS technology used in our industry.    Click here to read more! 

Contact us now to participate!



By Victor Lund
Stacked pennies

MLSs are for profit entities. They have investors and a board of directors and have a stated goal of providing returns. Normally, the investors in the MLS are the Associations of REALTORS´┐Ż or brokers that put up the initial funding for the MLS. The MLS was the natural extension of sharing property listings between real estate professionals pre-dating the founding of NAR.

When printed listings were replaced by the electronic MLS, the business model, payment per month by members continued. That model still exists today and is in line with how software as a service (SaaS) is typically delivered across all enterprises.

Click here to read more!


By Marilyn Wilson
Houston Mag cover The real estate industry suffers from what I call the "lowest common denominator" phenomenon. Every one of the business models in the industry - associations, MLSs and brokerages are built on attracting and retaining as many agents as possible.   Many real estate entities collect monies every month from every participant - regardless of their productivity.  While these models each have their own reasons to exist, they have created a major problem in my view.  Real estate organizations are so busy attracting sales professionals that many ignore the needs of the most important group - the customer.  Click here to read more! 

 

By Victor Lund
As summer draws to a close and fall sets upon us, it is incumbent upon all businesses to build their budgets for 2014. The old adage rings true, failure to plan is a plan to fail. Too many brokerages in America are guilty of this. Here are a few tips that will improve the planning process in your company. It is a good idea to print this out and provide it to your team as a reminder.  Click here to read more!