Issue: 62
August, 2014
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In This Issue
Who Syndicated My Listings?
We're Losing the Race for Relevance
Advertiser's Nirvana is CRM
An Industry Can Change In A Moment
Are you living the life of a Customer Servant?
MLSs Need To Focus on the Customer Record
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By Victor Lund

We have learned over the last half-decade of doing listing syndication that it is complicated, especially for firms that have multiple offices, multiple associations, multiple MLSs, and possibly a franchise or network. We call this overlapping syndication disorder and the existence of this disorder can lead to syndication fraud.
 

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We're Losing the Race for Relevance -
How to Stem the Tide
By Marilyn Wilson

Every real estate association I have the pleasure of working with is struggling with how to re-invent themselves. Everybody knows it's a problem at some level, but yet there has been no fundamental change in the focus, governance or scope of associations in several years. Are we just going to sit by and watch the association business go away?  Should it go away?  Has the value of an association run its course?

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By Victor Lund

If you want to see the marketing department at Lowe's or Home Depot salivate - tell them you have a data source that will notify them of the Name, phone number, address, and information about the property they just purchased. In fact, you will even be able to tell them the closing data and the move in date. 

An Industry Can Change In A Moment
By Victor Lund
There are many in our flocks that don't have a calculus for manifestation of change. It just seems to rub them the wrong way. The belief is that, among those who fight change, there are the people who have wired the world for their own success. I don't think so. I believe that fear of change is something internal, and innate in the nature of some portion of our humanity. It is probably not a bad thing either. It makes change difficult, and perhaps more worthwhile. 
Are you living the life of a Customer Servant?
By Marilyn Wilson

We all know that our businesses are dependent on our customers, yet we don't always live the dream of providing amazing customer service.

It's easy when you get tired to say "I'll get up early and do it tomorrow".  When the phone rings and we don't answer it we might justify it by saying I need to focus on this CMA I am building. Or worse yet, the phone might ring and we ignore it because we're talking to one of our friends or having a cup of coffee.

MLSs Need To Focus on the Customer Record
By Victor Lund

We all know that our businesses are dependent on our customers, yet we don't always live the dream of providing amazing customer service.

It's easy when you get tired to say "I'll get up early and do it tomorrow".  When the phone rings and we don't answer it we might justify it by saying I need to focus on this CMA I am building. Or worse yet, the phone might ring and we ignore it because we're talking to one of our friends or having a cup of coffee.