Issue: 54
December, 2013
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In This Issue
WAV Group MLS Technology Survey
Fear of Agent Ratings
It's Your Data-Make Sure You Can Use It!
Build Broker Support of your MLS Consumer Website
Brokers Losng Agent SEO Battle
Choose the Right Right
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WAV Group 2013 MLS Technology Survey Report
By Mike Audet
WAV 2 Inch Logo

It is our pleasure to share the results of the WAV Group 2013 MLS Technology Survey report with you.  The WAV Group 2013 MLS Technology Survey was fielded on September 13 and closed on October 16. 11,176 staff and users completed the survey.  Survey results are only included for those MLSs that provided both staff and user ratings. Staff and user results are presented separately in the report.

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Click here to download the complete report!
Fear of Agent Ratings
By Victor Lund

The real estate industry seems to want to avoid judgments and ratings of any and all kinds. It may be for good reason, or it may be for fear. The reality is that agents resist ratings for fear and reason. Most people react to change with emotion and justify that emotion with logic.

It's Your Data - Make Sure You Can Use It! 
By Mike Audet

I do a lot of work helping MLSs choose their next MLS technology vendor and I also work with brokers that use multiple real estate technology tools.  The one thing both sets of technology have in common is the fact that without good data the technology is worthless.  Numerous roadblocks exist today, however, on the data front that often derails the best software.  Some roadblocks come from within the MLS but some come from the technology vendors themselves.

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By Marilyn Wilson
Leader

MLS Consumer Facing websites collectively deliver millions of leads and thousands of inquiries for their subscribers every year.  In every market that I have evaluated the MLS delivers 2 to 3 times the number of inquiries that any other leading third party site does including Zillow and Trulia.  Sadly, most brokers and agents are not aware of this amazing value they receive from their MLSs.   

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By Victor Lund

Years ago, when consumers searched for keywords like City Name + Real Estate, an actual real estate broker would appear in the search results. Those days are long gone for most cities in America. Unless a broker has invested richly in the goal to appear on page one, Zillow, Trulia, Realtor.com, and Homes.com dominate.

With the advent of mobile search and the consumer awareness of long tail search, the goal of SEO strategies by portals expanded to include property address.

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Choose the Right Right

By Victor Lund

Real estate business consulting firms wear a lot of hats. When we are hired, our goal is to serve our clients goals as master - never our own goals. It's a unique mindset. National Association of REALTORS´┐Ż annual conventions are a keen reminder of this paradigm. In a single day, it was commonplace to speak strategy with technology companies; brokers; Associations of REALTORS´┐Ż (National, State, Megaboard); Association governed MLS, broker governed MLS, broker owned and governed MLS. Perhaps the only oddity is that there is no example of a broker owned, Association governed MLS.

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