The combination of learning and persuasion is a powerful marketing tool. Our latest
Market Smart communique explains the use of white papers to educate clients about a specific issue or to offer solutions to particular challenges that are important to their business.
What is a White Paper?
A white paper is a highly researched, authoritative document that informs the reader about a particular topic to help improve their business or service. It educates the reader and helps them
make a decision. A well-written white paper positively
influences the decision-making process of current and prospective customers.
It should establish the marketer as a
reliable authority. Because white papers are detailed and informative and backed by industry experts, they can influence decision makers.
Purpose and Benefits of a White Paper
Advocates a certain position
Influences the decision-making process
Uses expert knowledge and research
Complements the selling process
Persuades, informs and helps to solve problems
Presents the company as a reliable authority
Aids in Lead Generation
Builds Brand Image