Volume 17| August 18, 2020
BRING ON THE BRAND
Living Your Brand
Wikipedia tells us that a brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. But what makes a good brand stand out from the rest? What makes one person loyal to a brand above all others?

According to Dr. Talaya Waller, founder of the branding firm Waller & Co, "Your business is what you do and your brand is what people think you do. So, deliver on your brand promise."

As we all work to maintain and even grow market share during these interesting days, here are some tips for a refresh. Make your brand a brand to behold!
TELL YOUR STORY
5 Storytelling Tips to Better Communicate Your Brand Message

I've been reading a lot about storytelling again because as the world shifts, so does the way companies need to talk about what outcome and experience they offer. When I started Drift, my team and I thought about how we wanted to create a...

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www.inc.com
TRUST YOUR BRAND
Council Post: Renewing Your Brand In The Trust Economy

Michael J. Collins is Managing Director and Chief Marketing Officer at CFA Institute. He is based in New York City. Trust is the glue that holds civilization together. Overstated? I don't think so. We are in an unprecedented - and weird - time...

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www.forbes.com
BE BRAND HEALTHY
Why Every Brand Now Needs to Behave Like a Health and...

In ancient times-say, March 2020-this was a trite, passing nicety. Today, with kids going back to school and the virus still raging out of control, it is a real question, and your response has real consequences. Are you healthy enough to hug?

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www.fastcompany.com
WHO DO WE LOVE?
Most Loved Brands 2020

Top 50 Most Loved Brands in America These brands are ranked by their Brand Love Index score, which is based on performance across four metrics: favorability, trust, community impact, and net promoter score. More information on the index is...

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morningconsult.com
GORGEOUS GATHERINGS
Wings Party Stylists for Hire
Your style says a lot about you. Let Wings help you create a gorgeous gathering that highlights your personal brand.

Are you concerned about pulling off a beautiful well thought out private event, milestone celebration or special occasion? Relax, we've got covered.

Let’s celebrate together! Check out our website to see how we can elevate your next gathering!

Styled by Wings
JUST DO IT!
Virtual...It's Here to Stay
Proper planning and an overarching strategy are some of the keys for success. Wings will make planning large and small virtual and even hybrid events simple…let us show you how.
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