Wikipedia tells us that a brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. But what makes a good brand stand out from the rest? What makes one person loyal to a brand above all others?
According to Dr. Talaya Waller, founder of the branding firm Waller & Co, "Your business is what you do and your brand is what people think you do. So, deliver on your brand promise."
As we all work to maintain and even grow market share during these interesting days, here are some tips for a refresh. Make your brand a brand to behold!