Volume 49 | March 30, 2021
Measure Success: Stat By Stat
It's all about the metrics. For a long time, ROI has been the MVP of Team KPI. And while ROI can still throw a mean three pointer, other players are on the court and ready to show their value as a Key Performance Indicator. With new event moves like virtual, hybrid and even the return of in-person meetings, it's time to get your metrics playbook together now. 

ROI, ROE, ROO or even ROP? How will you measure success? How will you Mind your Metrics? When you put your event's strategy together, consider how you want to measure success then get the right players in the line-up.

A dream team of KPIs will help evaluate the risks, make smarter decisions & elevate the game.
Return on Events: New Metrics for Now - and Into the Future

The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events - with a novel approach that makes it possible to equally...

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Three Marketing Analytics Trends Driving Performance

Jay Wilder, vice president, product marketing, Marketing Cloud, Salesforce The rapid shift to digital has impacted customers' expectations of companies and evolved their behaviors. Personalization, trust and valuable interactions are the...

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24 Event Metrics Will Help You Measure Success

After the event is over, and the last post-event survey is collected, your boss calls you in with a few questions. Was the event a success? And also, what was the return on investment? If you want to ace this moment, the best thing you can do is...

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Wings Knows Virtual & Hybrid...Let's Go!

Proper planning and a detailed strategy are important keys to success. Wings will make planning large and small virtual and even hybrid events simple…let us show you how.
Wings Knows Properties Around the Globe...Let's Go!

Finding the perfect property and negotiating the right contract terms are where we excel. Wings will find the ideal location for your well-deserved incentive trip. Your team has earned it!


Hit Refresh

If you're ready to host a creative well thought-out private event, milestone celebration or special occasion, let our talented Event Engineers make things easy.

Check out our website...great gatherings start here!
Delivering Wows!
Wings Event Engineers find just the right gifts to convey your sentiments within your budget. We carefully curate the selections in each gift to create a unique unboxing experience that is sure to surprise and delight for all that receive.
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