DON’T Forget to plan for marketing opportunities throughout your entire event life cycle.
DO Create a thorough marketing plan using multiple communication outlets (i.e. email, social media, platform) for pre, during and post event that speaks to all stakeholders and audiences.
DON’T Use housekeeping notes as your only in platform messaging.
DO Create a detailed communication plan for real-time announcements and messaging.
DON’T Assume there will be no blips or hiccups during a virtual meeting.
DO Create a contingency plan and prepare messaging for when the unexpected happens.
DON’T Forget to brand, market and push out your event on social media.
DO Generate a buzz and that fear of missing out (FOMO).
