Social Tip of the Month
Practical advice for international-minded business owners & marketers to help you grow your audience:
Be aware of local holidays & observances!
July is a busy month for statutory holidays: Canada Day, Independence Day in the U.S., Bastille Day in France, and that's just for starters.
Around the world, people celebrate a variety of local holidays in the course of a calendar year. Each country, culture and religion has its own observances. As an international-minded business person or marketer, it's important to be aware of significant dates beyond your own borders, and to acknowledge them in an appropriate, respectful way. Show your multi-cultural, multi-regional audience members (current and potential) that you are interested in them, and that you've taken the time and effort to learn about what's important in their local context.
After all: to be a successful marketer, you need to know your audience. Local observances are part of that knowlege.
So how can you easily keep track of important dates around the world? Verbaccino's got you covered: in every issue of The Wordly Marketer, you'll find a Holiday Heads-Up for the coming month.
Check out the list for July 2015, below!