The Worldly Marketer

July 2015 edition

What is the Most Important Question?
by Kathrin Bussmann, Founder & Principal at Verbaccino

May 2015 was a landmark month for me: I celebrated the first anniversary of  Verbaccino . When I look back at the year gone by, I see the steep learning curve I've climbed as a first-time business owner, with many personal and professional accomplishments along the way. Looking ahead, I envision all the things I still want to accomplish, and I'm more eager than ever to keep climbing - especially now that my path has come into focus. That's because I've been asking myself the most important question  that any entrepreneur  - anyone in business, for that matter - can ask himself or herself. Can you guess what that question is?

Social Tip of the Month
Practical advice for international-minded business owners & marketers to help you grow your audience:

Be aware of local holidays & observances!

July is a busy month for statutory holidays: Canada Day, Independence Day in the U.S., Bastille Day in France, and that's just for starters.

Around the world, people celebrate a variety of local holidays in the course of a calendar year. Each country, culture and religion has its own observances. As an international-minded business person or marketer, it's important to be aware of significant dates beyond your own borders, and to acknowledge them in an appropriate, respectful way. Show your multi-cultural, multi-regional audience members (current and potential) that you are interested in them, and that you've taken the time and effort to learn about what's important in their local context.

After all: to be a successful marketer, you need to know your audience. Local observances are part of that knowlege.

So how can you easily keep track of important dates around the world? Verbaccino's got you covered: in every issue of The Wordly Marketer, you'll find a Holiday Heads-Up for the coming month.
Check out the list for July 2015, below!

International & Global Marketing News
A curated selection of articles from expert sources.

How will the use of social media for business evolve in the course of the next decade? In this recent article for The Guardian, Peter Kim of Cheil Worldwide describes 10 important trends that will require marketers to " embrace their inner digital geek and look beyond their geographical borders". Trend #8: look for Chinese social media sites to venture beyond the "great firewall".

Meanwhile, Reuters has reported that Facebook now earns over half of its ad revenue overseas, i.e. from sales outside of Canada and the U.S. " Like the advertisers it courts, the world's largest social media platform looks at international markets for growth." Mobile advertising and e-commerce are developing at a particularly fast pace in the Asia Pacific region.

Doing business abroad or planning to? Check out this two-part series on international business etiquette by Margot Carmichael Lester via the Lionbridge Content Hub: tips for doing business in China, France, India, and the UAE, followed by a guide to Latin America, Africa, and the Middle East. Do you have any share-worthy experiences related to intercultural communication or foreign (to you) business practices? We'd love to hear from you!

Did you know that of the 7.2 billion people on Earth, nearly two-thirds speak one of 12 major languages? Find out more about The world's languages, in 7 maps and charts, compiled by Rick Noack and Lazaro Gamio for The Washington Post.

Browse more articles in our Flipboard magazine!

Holiday  Heads-Up
Stay in tune with your international audience. Here's a chronological list of major holidays & obervances from around the world for

July 2015

NB: You can read the Wikipedia article about any particular entry by clicking on the orange text.
This is not an exhaustive list.  Did we miss any important dates?  Let us know!

It's a global, social, multilingual market.
Grow with it!