|Cobo Center and Detroit comeback in a BIG way
During ASAE 2015 August 8-11 in Cobo Center, the industry was introduced to the "new" Cobo Center, transformed with the completion of its four-year, $279 million renovation. It was the perfect time to show the world the recent industry awards bestowed on Cobo via the new 120-foot by 30-foot marquee video board that greets visitors at the Washington Boulevard entrance. Declaring the Cobo Center comeback to ASAE executives and the world, the new marquee also displayed Cobo accolades earned along the way.
"The new exterior video boards at Cobo Center are a unique opportunity for events to highlight event sponsors and provide new revenue streams," said Greg DeSandy, director of sales for Cobo Center. "We will also use the boards to highlight the Cobo brand and hi-tech, industry-leading features of the center."
Beginning operational organization of the facility around sustainable procedures and programs in 2010, Cobo Center has garnered four major Green awards. The awards displayed on the marquee are: Green Venues Michigan certification; Detroit EcoWorks Sustainability Communities Award; Detroit Free Press Michigan Green Leaders; and the latest industry certification, the Green Meetings Industry Council APEX certification.
Additionally, in 2015 Trip Advisor awarded Cobo Center its Certificate of Excellence, based on consistent excellent ratings by guests. Facilities & Destinations Magazine awarded Cobo its Prime Site Award, given to top convention and exposition centers.
"2015 has been an extraordinary year for Cobo Center so far," said Thom Connors, regional vice president and general manager SMG/Cobo Center. "We believe the best is yet to come."
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