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When Ducati introduced the original Diavel in 2011, it was arguably the biggest departure from its racing roots in the modern era. At the time, Ducati CEO Claudio Domenicali said 60 percent of the emphasis was on design and 40 percent on engineering—the opposite of a superbike. From the beginning, the Diavel defied conventionality and surpassed expectations.
Like an elite athlete who goes to Milan Fashion Week in couture and shows up the fashionistas, the Diavel showed the function-follows-form cruiser world what style looks like when it’s draped in racing glory. To sportbike riders amazed by its performance prowess, Ducati’s attitude was one of impish Rossi-esque false modesty: “ees nothing…” As if it didn’t know that a cruiser wasn’t supposed to perform like a superbike.
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