STATIC CONTROL FLOORING

The cost of doing business

Some electronics manufacturers accept products damaged by static electricity as the cost of doing business. Do you?


Why it matters

Static electricity can be mitigated in most cases. And that can remove or greatly reduce ‘the cost of doing business’


Where’s this coming from?

A copywriter friend of mine told me about a discussion with a prospect that was delayed by a few days due to a power loss at the facility at the time of the call. A few days later, my friend asked the prospect about the financial impact of a power loss, even for just a few hours.


The prospect manufactures a cooling piece for semiconductors. He said potential losses in an event like that could be as much as $20,000 for damaged products.


“Is there anything you can do?” the copywriter asked.

“Nope,” said the prospect. “It’s the cost of doing business.”


Static electricity out of control has a cost

That could mean damage to the electronic parts and equipment you manufacture? Or it could be to your equipment. Worst of all, it could injure one of your workers.


What’s your cost of doing business?

What if you could greatly reduce the risk? Perhaps even eliminate the majority of it with an investment in ESD flooring from the dual experts—ESD and flooring—from StaticStop?


If you think that question is worth a discussion, please give us a call at 508-583-3200 or drop a line.


Find out more

To learn more, visit our website.

What is the role of ESD flooring?

That’s the question SelecTech President and ESD guru Tom Ricciardelli was asked on the Pick, Place Podcast hosted by Chris Denney of Worthington Assembly and Melissa Hough of Circuit Hub. Here’s the start of his answer:


“Basically, it's a uniform grounding mechanism. And the reason you would use a floor rather than a mat is because it gives you very broad protection.”


For the rest of the interview, click here.



If you have questions about SelecTile ESD, FreeStyle ESD or any of our ESD products, please give us a call at 508-583-3200 or drop a line to Ben Smith, StaticStop director of sales.

Data-Center-9 image

Why ESD Flooring Matters in Data Centers

Data centers and network facilities are the nerve centers of our digital world. As technology advances, so does the sensitivity of the hardware powering our data-driven lives. This is why electrostatic discharge (ESD) protection is not just a feature. It’s a necessity.


Read the rest

 
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Avon, MA 02322
Telephone: 508-583-3200