Why Does Your Small Business Need to Have a Logo?
Do they have a logo you remember? The answer is probably – yes! There is a reason why there are playable apps with logos and that when there is only one image you see when you think of a Mercedes. Logos are the definitive tool, the core of every business and just because you are a small business does not mean that you should be doing anything differently.
What is a Logo?
A logo is a small icon that represents a brand. It can have words, symbols, images and colours. Most importantly, it should be easily recognizable to customers and the general public. When they see it more than once it should stand out and stick in their memory as a representation of your business.
Logos of Well-Known Brands
When you see a giant yellow ‘M’ on a red background, what do you think of?
When you see a long black tick, does it make you think of sports? Why?
How about a circle divided into three sections, a red diagonal wave, followed by a white and lastly, a blue. Are you thirsty?
A logo creates an emotional response within the viewer that is deep and resounding. A good logo can stay like a sticker on the brain. With a brilliant logo, your business advertises itself.
Why Are We So Into Logos?
Shapes, colours and experiences evoke emotions from human beings.
When we see an icon of a happy Colonel smiling down at us, as we tuck into some delicious fried chicken, we are going to probably feel like eating hot and spicy battered chicken the next time we see him on television. The more times this chain reaction goes full circle, we get stuck and are lifelong customers of the same fast-food restaurant.
Our brains are programmed to respond to specific shapes. Scientists have found that when we see curved shapes, they often evoke feelings of positivity and emotional stability. Triangles are said to evoke feelings of power and dominance and squares security and stability.
Colours work in much the same way. Green is serenity, and yellow is erratic, blue - tranquility, and red - power and success. Colours can mean different things to different countries and cultures so businesses must be careful.
Create The Perfect Logo
Find a free site that you can create as many logos as you like. You must try out a few designs, you can even post them onto your social media and ask your audience. This is a great way of increasing relationships with your followers and subscribers. Logo Creator is a great free tool to use, give it a look at http://logocreator.io/
Consider what you sell and the attitude of your business. Also think of who your target demographic is and how they might respond to your logo.
A logo is the heart and core of your business. Take your time creating it and design the best logo you can. Don’t waste money on expensive designers, a logo is something that you should have autonomy over so that you can rebrand when you need to, change the size and color at will and be in charge of the design to make sure you get what you want.
(contributed by Sean Powell)