The Muma College of Business newsletter brings you news and information from the consolidated USF business colleges (and its six schools) in Sarasota-Manatee, St. Petersburg and Tampa.
Featured Stories September 2020
The second version of the "Post-Crisis Leadership" certificate program will be offered on a virtual format beginning in October. About 8,000 registered for the first session, leaving thousands on a waiting list. Read more. Register here.
The Muma College of Business School of Risk Management and Insurance is one of only two such programs offered by public universities in Florida and is designated as a “program of strategic emphasis” by the Florida Board of Governors.
With USF bachelor's degrees in marketing and creative writing awarded in 2006, Albert Gibbs has mastered the science of technology for his career in South Florida and the art of humanity for his mentorship of youth in his community. Learn more.
James Wallace, a doctoral candidate in the Muma College of Business, took first place in the Florida Blue Health Innovation Challenge for his ideas to reduce costly hospital stays and unnecessary readmissions. Two of the top three winners were USF business students. Learn more.
Restaurants are among the hardest hit by COVID-19. Whether they recover depends on how well they were able to innovate during and the pandemic. Business and mass communications researchers, led by Mark Bender, are examining the resilience of eateries. Learn more.
First day of fall classes typically is a time of excitement; meeting new friends and classmates, getting to know the faculty and advisors. This year, though, the first day of class was a bit of a subdued, distanced and masked affair. View the slideshow marking the occasion.
Diana Hechavarria, an associate professor in the USF Center for Entrepreneurship, is profiled by the Advanced Manufacturing & Robotics Center for her mentorship and research into gender dynamics in startups. Her research has been featured at a number of conferences and symposiums.
Want to compare the economic performance over the past three years with the previous three years? Look no further than the Tampa Bay Times column penned by Murad Antia, who teaches finance in the Kate Tiedemann School of Business and Finance. Complete with charts, the column lays out the cold, hard facts. Read more.
Dhalia Bumbaca graduated this summer and now holds three USF business degrees: a bachelor’s in international business, an MBA and a Master of Science in Finance. A native of Toronto, her USF experience opened her eyes to the value of diversity and enflamed her passion for nonprofits, sports and research. Learn more.
Cobanoglu Receives Prestigious Fletcher Achievement Award

USF Muma College of Business Professor Cihan Cobanoglu is all about the service industry. He is a professor in the School of Hospitality and Tourism Management and the McKibbon Endowed Chair and director of the M3 Center for Hospitality, Technology and Innovation. Recently, Cobanoglu was the announced winner of the prestigious Stevenson W. Fletcher Achievement Award for innovative contributions to hospitality and tourism research. Cobanoglu, who teaches on the USF Sarasota-Manatee campus, will receive the award in July from the International Council on Hotel, Restaurant and Institutional Education, a Richmond, Virginia,-based nonprofit that supports hospitality and tourism worldwide. To read more, click here.
Clayton's Op-Ed: What the Post Pandemic Workplace Landscape Will Look Like?

Has the workplace changed forever in the wake of the COVID-19 pandemic? Will workers now punch a timeclock next to the kitchen table instead of at the office? Russell Clayton, an instructor with the School of Marketing and Innovation, says deep down, employees sort of want to come back to work.

"While working from home is considered a perk by some, many workers seek the social connections that are made available to them in the traditional workplace," Clayton writes in a recent op-ed piece for the Tampa Bay Times. "Former U.S. Surgeon General Vivek Murthy noted the positive impact these connections have on the workplace, such as increased productivity and reduced burnout and recommended that organizations make fostering social connections a strategic priority."

"This is easier done in person than via a Zoom call." Read more.
Vinik Sport & Entertainment Management Program Receives Global Recognition

The USF Vinik Sport & Entertainment Management program once again ranks among the top five in the nation and No. 6 on the planet in a survey compiled by SportBusiness International. The results were released earlier this month and the dual-degree graduage program proved to be the best not only in Florida, but in the entire Southeast. Program Director Michelle Harrolle said the ranking is the result of a team effort involving faculty, students and ardent supporters who donate time and money and open up internships for students, internships that often turn into full-time jobs upon graduation. Learn more.
State of the Region Set

Save the Date: Jan. 15, between 11:30 a.m. and 1:30 p.m., the annual State of the Region will be held on a virtual platform. The event offers a chance for researchers, including graduate students and faculty with the Muma College of Business Center for Analytics and Creativity, to showcase real-time, groundbreaking data that compares the Tampa Bay region with other metropolitan areas of the same demographics and size. The data not only presents comparisons, but also offers recommendations on how to make improvements in areas of transportation, unemployment and quality of life. Watch for registration details. To read more about the program, click here.
Put on Your Gamer Face, the USF Esports Summit is Set for Next Month

The USF Vinik Sport & Entertainment Management Program is hosting the second USF Esports Summit, set to be held on a virtual format on Oct. 14. Last year, the inaugural summit drew about 400 attendees, speakers and experts serving on panels and giving talks in breakout sessions. Rivaling professional sports on the field and in arenas, esports is catching on across the nation and the world. It now is a global, multi-billion-dollar business that reached an audience of 380 million in 2019. And industry observers expect that number to increase to 557 million by 2121. To read more, click here. To register (beginning on Monday, Sept. 21), click here.
KnowBe4 Hiring Widens Student Talent Pipeline
After a successful partnership with the Muma College of Business to train students how to thwart cyber-hacking, KnowBe4, a global firm that offers training to keep systems safe from hackers, hired 80 new employees over the past two months. Executives with the Clearwater-based company have launched a sales-career accelerator program aimed at college students, after the partnership with a USF sales program yielded positive results.

"The partnership was so incredible, we wanted to offer the same opportunity but to a bunch of students across Florida and the nation," said Kelly Barrena, director of talent outreach. "These young individuals are so passionate, motivated, eager to learn and coach. So why don't we teach them the sales skills they need to thrive in the workplace and evaluate them for a potential future at KnowBe4?"

Faculty Spotlights
Alumni Spotlights
Erwin Danneels, associate professor of marketing, takes a close look at failure in the world of business innovation. The paper, titled "Normalizing vs Analyzing: Drawing the Lessons from Failure to Enhance Firm Innovativeness" was published in the Journal of Business Venturing. To read more, click here.  
Jennifer Cainas, instructor with the Lynn Pippenger School of Accountancy, has received the Jim Bulloch Award by the Institute of Management Accountants. Cainas, was recognized for a case study titled "KAT Insurance: Introductory Accounting Data Analytics Cases Using Excel, Power BI and/or Tableau."

Carol Osborne, marketing instructor, was quoted extensively in an article appearing in the Sarasota Herald Tribune, revealing ways retailers will approach the upcoming holiday shopping season.

Huijian Dong, associate finance professor, was quoted in two recent articles in the Tampa Bay Times, discussing the rise in popularity of delivery apps amid the COVID-19 outbreak.

Faizan Ali, assistant marketing professor, and Cihan Cobanoglu, McKibbon Endowed Chair Professor, both with the of the School of Hospitality and Tourism Management, were featured in The Conversation recently, discussing the state of religious tourism in the time of COVID-19 as sites close and pilgrimages are put on hold.
Nathan Pendleton (‘93, Marketing) was appointed to the newly created position of chief business development officer with MedicarePrepareUSA. He assumes direct responsibility for client growth and management as well as providing strategic input to the company. With years of extensive experience in sales, marketing and operations, Pendleton previously was the chief strategy officer of Ivy Compliance
Duane Driskell II (’17, Accounting) is now an associate for internal corporate finance and asset management with Google in San Francisco. The former 25 Under 25 honoree and first-generation student was previously an audit analyst with Wells Fargo Investment Portfolio and an intern with Deloitte.

Belicia Montgomery (’17, MBA; MS, Sports and Entertainment Management) was appointed director of diversity and inclusion for Minor League Baseball where she will be the main advocate for Minor League Baseball's diversity initiative for all 160 affiliated teams. She has been with the organization for four years, having served as manager of data and business processes and an analytics specialist.
Gayle Sheppard (‘81, Business Administration) has joined the advisory board for NovaSignal, a medical technology and data company. She currently serves as corporate vice president of Azure Data at Microsoft and previously was chair and CEO of Saffron Technology.
In Other News ...
Bill Sutton, who retired last year from heading the Vinik Sport & Entertainment Management Program since its beginning in 2012, was honored by his alma mater, Oklahoma State University, with an Outstanding Alumni Award. The award "recognizes those who attain distinctive professional success and/or perform outstanding community service."
Bob Tiller, the Raymond James Financial Director of the Kate Tiedemann School of Business and Finance' Personal Financial Planning Program, has written a book titled "Forgotten Faces, Family Caregiver Voices" due to hit the bookshelves later this month. The book chronicles the research Tiller conductd as a DBA student.
Aharon Yoki, doctoral student, recently received a research grant from the Institute of Management Accountants. The grant provides funding and access to the IMA membership for issuing a survey for the third paper in Yoki's three-paper dissertation. The IMA is the global organization for accounting managers with 150,000 global members.
Shemar McKoy, a graduate student in the Muma College of Business studying global business, is spotlighted in a video. He shares his experiences attending classes here and how he adapted coming from his native Jamaica. He also is the system supervisor of elections for USF's Student Government. To view the video, click here.

Grandon Gill, director of the Doctor of Business Administration program and Doreen MacAulay, instructor in the School of Information Systems and Management, were recently named Faculty Champions by the USF Office of the Provost and will represent the Muma College of Business on the USF Faculty Instruction and Learning Excellence Development Team. Gill also heads up a faculty mentoring team to ease teaching transitions during the COVID-19 outbreak and MacAulay recently published an essay on navigating the changing work environment. To read the blog, click here.

Paul Solomon, professor of marketing, was honored as Educator of the Year by the American Marketing Association's Tampa Bay Chapter recently. Solomon teaches marketing management.

Dejun "Tony" Kong, faculty director of the Bishop Center for Ethical Leadership on the St. Petersburg campus, published research in Organizational Behavior and Human Decision Processes, a Financial Times 50 journal. The co-authored paper is titled "Face Threat Sensitivity in Distributive Negotiations: Effects on Negotiator Self Esteem and Demands." Read more.
Dates to Remember
Most of the in-person events planned and announced for the foreseeable future have been canceled or postponed because of the threat of spreading COVID-19. The list includes the annual Muma College of Business Scholarship Luncheon, which tentatively is being planned for the spring. Watch for details.

Here are some virtual events scheduled for this fall:

  • Oct. 14, 1-4 p.m. USF Esports Summit features experts in the field of video gaming, offering talks, panel discussions and an opportunity to network. To register, click here

  • Jan. 15, 11:30 a.m. until 1:30 p.m., State of the Region, sponsored by the Tampa Bay Partnership and the Muma College of Business. The event reveals research that compares the Tampa Bay region with other municipalities of similar demographics. Watch for registration details. For more information about the program, click here.
The Outstanding Young Alumni Award was established in 2004 to recognize alumni 35 and younger for their professional accomplishments and engagement to the university. Selections are based on success in chosen careers; but, a commitment to USF may also be considered. Nominations are open until Oct. 5. To nominate someone, click here.
Alan Bomstein, a Muma College of Business supporter, was honored recently as the 38th Community Hero this season by the Tampa Bay Lightning for his service to the Tampa Bay area. Along with his time and dedication to USF and surrounding communities, Bomstein gave $10,000 to the Kate Tiedemann School of Business and Finance. Read more