Featured Stories July 2021
As corporate executives wrangle with an evolving workforce dynamic in the wake of the COVID-19 pandemic, including more flextime and remoting, they now have this challenge: Employees, especially the younger ones, are seriously considering just plain quitting. “Gen Z doesn't feel it is able to bring new ideas to the table ... ” said Tony Kong, associate professor in the School of Information Systems and Management. Read more.
USF students interested in owning their own business have a chance to participate in a real-world start-up venture using autonomous and robotic food production kiosks and earning $20 per hour -- and potentially some of the company's profits -- thanks to a new $500,000 initiative between the nationally ranked University of South Florida Center for Entrepreneurship and Chessler Holdings. Read more.
An in-depth study of how corporate America responded during the COVID-19 crisis has found something uplifting: Chief executive officers have generally turned out in support of their communities, fulfilling social responsibilities and, in particular, making donations to the community. A new study on this topic will appear in the Journal of Applied Psychology, an FT Top 50 journal. Read more.
More than half the U.S. population has received at least one dose of the COVID-19 vaccine. Case numbers are declining, but with millions of Americans not yet vaccinated, it’s clear that trust is an issue for many people. In an online forum, Trust & Vaccines, hosted by the Bishop Center for Ethical Leadership at the Muma College of Business, an expert panel looked at why some people get the vaccine and why others do not. Read more.
A Securities Industry Essentials Exam Scholarship Program, set up by Franklin Templeton, provided 20 scholarships for USF finance majors this year. The scholarship also gave free access to review materials. “This scholarship provides the unique opportunity for our students to complete their SIE exam before they join the world of finance,” said Leo Chen, director of the Student Managed Investment Fund. Read more.
Alumnus Spotlight: Nicholas Morris just finished his degree in finance and the Tampa native's future looks bright. “USF seemed to be a perfect fit for me,” he said. "I chose USF because I knew that as both the city of Tampa and USF continued to grow, so could I, taking advantage of the opportunities this community has to offer.” Morris graduated in May and plans one day to attend law school. Read more.
In a landmark decision last month, the U.S. Supreme Court opened the way for universities to pay athletes and provide other benefits and the NCAA now allows student athletes to financially profit from their names, images and likenesses. What does this mean? Greg Greenhalgh, a visiting instructor with the USF Vinik Sport & Entertainment Management Program, has answers. Read more.
Allison Crick, a marketing doctoral student in the Muma College of Business, recently received a grant from the Direct Selling Education Foundation. Crick is working with faculty members Andy Artis, Nathan Hartmann and Doug Hughes. Over the next four years, the grant will support the development and execution of a research project in the direst sales area. Read more. 
New freshmen attended the Muma College of Business open house last month, the first in-person event in the college in 18 months. They spent the day asking questions, enjoying a mini lecture on sensory marketing, and were personally greeted by
Dean Moez Limayem. More than 70 students and parents attended the event. To view a slideshow, click here.
Leadership Program Shows Hospitality Industry How to Hire/Retain Talent

As the restaurant industry struggles with an ongoing staffing crisis, the University of South Florida’s Hospitality Leadership Program is being re-tooled to help industry leaders in the Tampa Bay area hire and retain top talent.

Restaurants, hotels, craft breweries and other hospitality businesses operating post-pandemic have seen a sharp rise in demand as customers begin to resume social activities. While demand is growing, their ability to support the demand is limited with the large number of workers not returning to work for a variety of reasons.

The revamped 16-week course will teach leaders in the hospitality industry how to bring in top talent and retain that talent. Read more.
Graduate Students Assist in Staging Esports Tournament

Students with the Vinik Sport & Entertainment Management Program got a taste of what it’s like to stage an esports competition last month. They served as production assistants, social media assistants and stream supporters, all paid positions in the inaugural Tampa Beasley Gaming Series Tournament.

“They learned about the event operations side of esports,” said Derek Watford, co-founder of High Point Gamer, a consultancy that supports the esports industry. “They were able to put their social media knowledge to use and operate the capture and posting of content. They were able to see how tournament software is used to organize and record the competition and they saw how a big media company like Beasley Media Group used esports as an activation to sell to their sponsors."

Three graduate students, Sean Kennedy, Madi Shane and Tolu Adebakin, helped stage the event.

“This was the first in-person esports gaming event some of our MBA students worked, in this burgeoning esports industry,” said Michelle Harrolle, director of the Vinik Sport & Entertainment Management Program.

"This tournament provided a perfect outside-the-classroom experience our students need to be successful after graduation," she said. "Esports is a fast-growing industry and our students need to see first-hand how these events take place."

Gary Patterson Named Kate Tiedemann School of Business and Finance Interim Dean

Gary Patterson was appointed interim dean of the Kate Tiedemann School of Business and Finance and St. Petersburg interim campus dean this month. He came to USF 21 years ago as an assistant professor on the St. Petersburg campus and currently holds the Tiedemann-Cotton Professorship of Finance.

Patterson served as associate dean and two terms as interim dean of the College of Business on the St. Petersburg campus. He earned a PhD with a concentration in finance from the University of North Carolina at Chapel Hill.

He takes over the position left vacant by Sri Sundaram, who left earlier this month for a deanship at the College of Business and Economics at California State University, Fullerton.
Student Consulting Class in Sarasota-Manatee Takes Root, Helping Businesses, Nonprofits

The University of South Florida is connecting students and local companies as a part of a new Student Consulting class at the Sarasota-Manatee campus.

The three-credit, semester-long course matches local companies and nonprofits with senior-level students to assist on projects and offer in-depth analysis and recommendations – all under faculty supervision.

Accounting senior Sophie Kiehl, 22, said the class helped to hone her research and presentation skills while deepening her understanding of nonprofits. 

“It was a lot of work, but also a lot of fun,” Kiehl said. “I liked that we worked with an actual company on real issues and that we did something we might all do after we graduate and enter the workplace.”

Ethics and Debate Team Takes First Place in International Case Competition

The Ethics and Debate Team, a student organization sponsored by USF’s Bishop Center for Ethical Leadership on the St. Petersburg campus, continues to bring home awards.

The 2021 International Business Ethics Case Competition was held virtually this spring. The contest invites university students to compete in a full 25-minute presentation, a 10-minute presentation, a 90-second presentation and a Moral Compass Competition.

This year, the USF team brought home the first-place award for its 25-minute presentation and placed second for its 90-second presentation. USF competed against schools from Canada, Spain and Turkey, as well as the United States.

Faculty Spotlights
Alumni Careers
Brianna Paulich, assistant marketing professor, and V. Kumar received word that their article, “Relating Entertainment Features in Screenplays to Movie Performance: An Empirical Investigation,” will be published in the Journal of Academy of Marketing Science, an FT50 publication.

Lin Jiang, who teaches Strategic Market Assessment in the USF Center for Entrepreneurship, is collaborating with the T2U program of NASA, using NASA-patented technology in the course. To read more, click here.

Greg Greenhalgh, a visiting professor with the Vinik Sport & Entertainment Management Program, was quoted in a recent WalletHub article. To read more, click here.
Rob Hooker, a marketing professor, was quoted in the Tampa Bay Times on the reasons for the rising cost of food and its effect on Tampa Bay restaurants. Read more.

Tony Kong, associate professor in the School of Information Systems and Management, recently received a research grant for his work in negotiation communication through an international, competitive process.

Moez Limayem, the Lynn Pippenger Dean of the Muma College of Business, was interviewed on a Credly podcast, in which he discusses the importance of diversity in the workplace. To listen to the podcast, click here.

Matt Mullarkey, program director of the DBA, recently published research on a COVID-19 detection device. The work appeared in Neuroimmunology and Neuroinflammation. Read more.
Evelyn Viens, (’19, Accounting) will play soccer for Team Canada in this summer’s Olympic games in Tokyo. Viens holds the record as top scorer with USF’s Women’s Soccer. From 2016-19, she led the Bulls in goals and points for four straight years, earned a record 15 Player of the Week titles from AAC and broke the AAC record for all-time goals (73).
Brian Kornfeld, (‘14, Executive MBA) was named to the Forbes Next 1,000 list of entrepreneurs making an impact on their communities. He is the CEO and co-founder of Synapse Florida, a nonprofit designed to help build Florida as a destination for the tech and innovation community.

Chip Whitworth (’12 Executive MBA) was recently promoted to vice president of safety and security at Tampa Electric. He served the previous 24 years as senior director at the utility. 
Jennifer Cainas Wins Prestigious Teaching Award

Jennifer Cainas, an accounting instructor, was the recent recipient of the Bea Sanders’ AICPA Innovation in Teaching Award, which recognizes successful teaching practices in the first sequence of accounting. Cainas’ winning submission co-authored by accounting doctoral student Juliana M. Kralik, uses a “virtual escape room" in Excel that challenges students to solve problems in a timed session. Cainas also won honorable mention for her work on an unrelated interactive dashboard project.
In Other News ...
Kemel Thompson, a USF alumnus who has worked with the university for more than 10 years in development roles with the USF Athletics and the USF Alumni Association, was named interim senior director of development for the Muma College of Business earlier this month. Thompson will play a critical role in engaging the college’s top donors and prospects and help with strategy and planning as the development team undergoes a restructuring. Over the past seven years, Thompson served as director of development for the USF Alumni Association, where he was responsible for fundraising through major and principal level gifts from individuals, corporations and foundations, to benefit the work of the university.

From 2002-07, he trained as a professional track and field athlete, competing at the highest level at national and international competitions. He competed in two Olympics and from 2003-07, he maintained a Top 8 world ranking in the 400-meter hurdles and was No 2 in the world in 2003.
Dates to Remember
In-person events are making a return after a year-and-a-half hiatus. Here are some upcoming events we have planned over the summer and fall:

  • Aug. 31, 11 a.m.- 4 p.m., Week of Welcome, St. Petersburg campus.
  • Sept. 1, 11 a.m. until 4 p.m. Week of Welcome, Tampa campus.
  • Sept. 2, times TBA, Week of Welcome, Sarasota-Manatee campus.
  • Sept. 9, noon, Conversation with a CEO, featuring Mike Sutton, CEO of Habitat for Humanity of Pinellas and West Pasco counties. The event is free, but registration for the virtual event is required. To register, click here.
  • Sept. 29, 8-9 a.m., Conversation with a CEO featuring HART CEO Adelee Le Grand at CAMLS in downtown Tampa. Watch for registration details for this free event.
  • Oct. 26, noon to 1:30 p.m., the Monica Wooden Center for Supply Chain Management and Sustainability open house in the Muma College of Business atrium.
  • Nov. 5, 5-8 p.m., the Muma College of Business hosts a homecoming Watch Party.