R;pple is a FREE interceptive tool designed to present a visual prompt when a person searches for harmful keywords or phrases relating to the topic of self-harm or suicide. These phrases include any words or terminology which have been identified as displaying potentially damaging online content.

Step 1: Search

A user searches for harmful content via online web searches, forums or video sharing sites using one of the keywords configured within the R;pple tool. Please note, R;pple does not capture any personally identifiable information nor track users.

Step 2: Analysis

The R;pple tool flags up that a user has searched online for one of the keywords configured within the tool relating to suicide and/or self-harm and triggers R;pple into action.

Step 3: Intervention

Before the person is directed to the online results relating to their search, R;pple displays on their screen. A message of hope is displayed followed by a selection of 24/7, free mental health charity partners available to contact in a variety of different communication methods, including calling, texting, and web chatting.