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Making the Most of Your Brand
Your brand draws in a potential audience and customer base, so allow your aesthetic to amplify you.
- Your product is targeting specific demographics, so be strategic.
- Your brand needs to showcase how your company is a solution to their problems or simplifies their life.
- Create specific material for your audiences…meaning multiple elevator pitches or pitch decks
- Be consistent to your Brand, even if you have multiple templates.
Think of a brand hero as your typical customer, and think of their story as the journey they took to find you.
- Walk a mile in your customer’s shoes and think of the hero’s journey
- Create a main character, find out what problems they face, analyze the data related to the problem, and create a story for how your main character finds your venture’s solutions.
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Hint: physically draw out this story–stick figures work too!
- Include the story of your brand hero on your website
- Make sure your brand hero’s journey aligns with your branding
Your brand guide includes all the aesthetic features that help your company be unique and true to itself.
- Brand colors
- Brand imagery: logos and graphics
- Brand primary and secondary fonts
- Aim for consistency! Create a pallet that matches each other and displays your mission
Check out Forbes’ Branding Standards:
How Style Guidelines Can Boost Brand Consistency
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