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Superior Enterprise Newsletter

March, 2023

The Superior Enterprise Center is a program of Rebuild Superior Inc. funded through a partnership with Resolution Copper

 

Enterprise Center Tips

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March Tips


Go To Market Strategies


A go-to-market (GTM) strategy is the way in which a company brings a product to market.


GTM generally includes a business plan outlining your target sales goals, and the marketing plan and sales strategy you’ll need to get there.


Go-To-Market is not a one-time exercise for a new company! It should be an ongoing process, constantly informed by a deeper and deeper understanding of customer needs and how your product can meet them.


Here is a Step By Step Guide

Customer Discovery: Define value proposition, impact, key metrics, and target customers

Solution Definition & Testing: Develop a solution in the terms of a product or service that customers can buy

Proving Business Model: Generate regular sales

Product-Market Fit: Accelerate your sales

Scale: Expand to new markets

Exit: Go public, sell products, or create a new long-term business plan


Do you know your ARPU?


Average Revenue Per User (ARPU) is the average amount of monthly revenue you receive per user/customer.



Total Revenue for the Month


Number of Customers that Month



It can be helpful to look at ARPU by persona, or customer type


ARPU can help ventures adjust pricing and market size, leading to a more profitable company


Sales not only help to grow your venture’s stage, it also makes sure the lights stay on (or wifi stays connected if working remotely). Don’t forget to pay attention to sales tactics and strategies, so that 2023 is filled with growth and venture prosperity!




Arlynn Godinez

Program Director - Superior Enterprise Center

arlynn@rebuildsuperioraz.org

520.827.0433


We are extending a huge THANK YOU to Chicanos Por La Causa and AZStRUT!


CPLC and AZStRUT brought their IT teams to provide a Basic Computer Skills Class to any resident who wanted to improve their skills. We had a great turnout and participants walked away with a new set of skills.



Upcoming Events


Do you have an idea for a business or want to take your current business to the next level?

Join SEED SPOT and The Superior Enterprise Center on March 24, 2023 for an exciting day learning the strategies that will bring your ideas to life!


In this workshop, you'll dive into better understanding the problem you are looking to solve and your customer. You'll put together a prototype for your solution and business model, draft a pitch, and receive feedback from mentors and peers – all with personalized support.

Become a member of an innovative community like no other and network with hundreds of like-minded individuals!





 


 
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