Nowadays, you won’t get far without a great marketing strategy. Part of this strategy involves the personalization of your services or goods using any customer data you collect. You can use Variable Data Printing (VDP) to engage your customers, improve response rates, and boost revenue through your mailing service.
What is VDP?
VDP is a useful tool for businesses that want to connect to customers through personalized direct mail. You can take advantage of the flexibility that digital printing provides for your design and graphics to customize them for specific customers. To produce fully personalized direct mail and marketing products, it uses individual customer characteristics, such as age, gender, location, purchase history, interests, and challenges.