It seems the word for me this week is Connected. It is one of those words that keep popping up in various places.
Last week I was in an online training. One of the speakers talked about being connected to local growers; much like we talk about fair trade farming. The one example given was that the company could produce everything they needed in about 3,000 acres with five workers if they grew the crop commercially in the United States. But, in accordance with their operating principles, they chose to work with 1,000 small farms in Bulgaria and France; each receiving fair wages at the time of harvest. One person listening questioned the fact that if they could grow it cheaper commercially, the company could lower the price and make it more affordable for more people. The answer was the connection to the local farmer and helping individuals takes priority.